The whole brand plan refers to a comprehensive marketing plan that is based on the product, with the brand as the core, market as the guide, strategy as the goal, and interactive marketing as the focus. In the context of the new marketing method based on the international Internet, the entire project relied on the Internet as the communication carrier, with the brand planning plan as the core guiding goal, and brand marketing and brand promotion as the means.

Contents of the overall brand planning: marketing environment and internal market research of the company.

1. Brand planning: brand strategy and brand logo performance, brand strategy adjustment, and brand structure.

2. Product planning: existing products, new products, product planning, product groups, product selling points, etc. The company's overall marketing strategy and adjustments.

3. Channel planning: channel planning, channel design, region, management, investment promotion, channel distribution design, policy, etc.

4. Terminal planning: terminal model, strategy, methods, performance, publicity, personnel, etc.

5. Brand communication and promotion planning: communication creativity, communication strategy, media promotion plan, advertising plan, etc.

6. Sales organization planning: team, region, assessment, management, etc.

Extended information:

Methods used in the whole brand case:

Integrating Internet marketing requires in-depth study of Internet resources, familiarity with Internet marketing methods, and according to the company’s According to the actual situation, according to the characteristics of different Internet marketing models, Internet marketing methods should be reasonably selected and integrated to ultimately provide enterprises with the best Internet marketing solutions.

Commonly used methods of Internet marketing at this stage: Weibo marketing, blog marketing, EDM marketing, forum marketing, soft article marketing, wiki marketing, IM marketing, SNS community marketing, network resource replacement, search engine marketing, bidding promotion wait.

Because the Internet presents a diverse ecological structure, vertical websites, online games, chat tools, micro-movies and other new forms are emerging one after another, and a hundred flowers are blooming, and everything is flourishing.

Baidu Encyclopedia-Full Case

Baidu Encyclopedia-Brand Marketing Full Case Planning