Trademark is an important intangible asset of an enterprise, and it coexists with the enterprise. The higher the visibility of the enterprise, the higher the intangible value of the trademark. When the enterprise has a certain degree of popularity, the trademark can be used as an asset. Bank mortgage.

Nowadays, many companies have their own trademarks after they are established, and trademark rights can also be transferred. When dealing with business operations and other issues, trademarks can also be transferred. In trademark transfer, it is relatively It is easy to generate disputes and cause disputes. In order to better complete the transfer and safeguard rights and interests, trademark transfer platforms have emerged. Today, the editor will summarize the trademark transfer process and precautions in one article for you.

Trademark transfer: refers to an act in which a trademark registrant transfers the exclusive right of a trademark to another party in accordance with legal procedures during the validity period of the registered trademark.

1. The trademark transfer process is as follows:

1. The buyer (transferee) first determines the trademark to be purchased according to his own preferences, and determines the final transaction price with the seller or the trademark transfer platform .

2. Once the buyer and seller (transferor) determine the price, they need to sign a trademark transfer contract and prepare to exchange relevant documents.

2. Documents required for trademark transfer:

1. A copy of the buyer's "Copy of Business License"/ID card;

2. Stamping Transfer application form and trademark agency power of attorney with the official seals/signatures of both the buyer and seller;

3. A copy of the "Trademark Registration Certificate" to be transferred. According to Article 25 of the "Regulations for the Implementation of the Trademark Law", identical or similar trademarks registered by a trademark applicant/registrant on the same or similar goods/services must be transferred together.

After the trademark is transferred, the exclusive right of the trademark is transferred immediately, so you must be careful when transferring the trademark.

3. The following issues should be noted when transferring registered trademarks:

1. Identical or similar trademarks registered on the same or similar goods must be transferred together.

2. Trademarks that have been licensed to others may not be transferred at will unless the consent of the licensee is obtained.

3. The transferee must ensure the quality of the goods.

4. When transferring a registered trademark, the transferor and the transferee shall sign a transfer agreement and submit applications to the Trademark Office at the same time. Transfer registration must be handled by the transferee. After the trademark is approved, it will be announced. The assignee shall enjoy the exclusive right to use the trademark from the date of announcement.

5. ***Owned trademarks may not be transferred independently.

The above is the entire content of today’s article summarizing the trademark transfer process and precautions. A trademark is not only an intangible asset of a company, it also has uniqueness and exclusivity. If your product does not have a trademark, then others will If you think it's good, you can copy it and sell it. You can't stop it at all, because you don't have your own trademark or exclusive rights. Only if you have your own trademark, you have exclusive rights and are protected by law. No one can use it. Identical or similar trademarks are used to promote products of the same category. Moreover, companies can also protect their own rights and interests when encountering trademark squatting and other situations.