The importance of trademarks has long been recognized by more and more companies. There are two ways to obtain a trademark: purchase and registration. Purchasing a trademark is a quick way to obtain one. Unlike registering a trademark, it requires a lot of time and may not be successfully certified. The purchased trademark is a trademark recognized by the market and has certain influence and significance. Next, let’s take a look at the benefits and considerations of purchasing a furniture trademark.

1. Benefits of purchasing furniture trademarks

1. Time advantage

Generally speaking, it takes more than one year to register a new trademark, because the number of domestic trademark applications is If it is very large, it will take a relatively long time. Long waiting time may cause the product to miss the best opportunity to appear. Trademark transfer generally only takes more than 6-10 months, which saves half the time compared to registering a trademark, which is a very rich time saver for many people who are eager to have a trademark.

2. Pass rate advantage

In fact, the success rate of registering a trademark is not high. Registering a new trademark is an ongoing process, and it is difficult to guarantee whether there is a similar trademark in the Trademark Office or on the market. If the Trademark Office finds a similar trademark, it is likely to cause the trademark application to fail. Some good trademarks have usually been registered. Transferring a trademark is extremely risky. The transferred trademark is a registered trademark approved by the China Trademark Office and has been recognized by the China Trademark Office. Therefore, it is unlikely that the Chinese Trademark Office will reject the trademark due to similarity. In other words, it can be used at the time of purchase.

3. Trademark value advantages

After registering a new trademark, you should start promoting it from scratch. His raw value is low. The transferred trademark is generally a trademark recognized in the market, with a certain degree of popularity and high value, which facilitates the buyer to create his own products in a short period of time. A "historical" trademark usually means that it has been contacted by some customers, so at the memory level , it will be better than many new trademarks.

2. Things to note when purchasing furniture trademarks

1. Determine the trademark situation and trademark application stage

If some trademarks are in the preliminary announcement period, public opposition period, and review Period, etc. will seriously jeopardize the value assessment of the trademark after transfer. After all, in this case, the trademark does not guarantee successful transfer in the name of the buyer, or the rights are unstable.

2. Determine the validity period of the trademark

When purchasing a trademark, you must not only confirm the authenticity of the other party's trademark certificate, but also check the validity period of the trademark certificate. After the trademark is successfully registered, it will be maintained for 10 years. We should be optimistic about his registration time and calculate the protection period.

3. Determine the stability of the trademark

The stability here means that the purchased trademark has not been opposed by related trademarks. In other words, whether the trademark was rejected at the time of registration, whether the trademark was successfully reviewed, whether the trademark has gone through three years of non-use application and trademark invalidation declaration.

4. Determine the regional nature of the trademark

Since the validity of trademark rights is regional, trademarks registered in China are only valid in China, and trademarks registered in France are only valid in France. efficient. Therefore, if you want to obtain trademark ownership or use rights in China, make sure the trademark is registered in China.

5. Determine whether the trademark owner still exists

If the company cancels or the individual dies, and the trademark transfer procedures are not completed within one year from the date of cancellation or death, the trademark transfer cannot be processed Procedures, trademark ownership naturally fades and cannot be purchased. Therefore, notarization of the declaration during the transfer process is the best way to establish the existence of the owner.

6. Whether the trademark authorizes others to apply or pledge

Before transferring, it should be determined whether the trademark has been licensed by others and the period has not expired, or the trademark has been licensed before the transfer. Pledge or transfer. A trademark applied for by others must be transferred to a third party with the consent of the licensor. This is because the license contract cannot apply for transfer registration along with the transfer, nor can the license contract be eliminated. After the transfer is registered, the transferee is willing to continue to sign the application license contract with the original user.

7. Make corrections as required within the specified period

During the transfer process, if the transfer application must be corrected, the Trademark Office can issue a correction notice to the transferee (processed directly, according to Fill in the address in the application and mail it to the transferee; for the agent, send it to the agency), requiring the applicant to correct the deadline. If the applicant fails to make corrections as required within the prescribed time limit, the Trademark Office has the right to regard it as giving up or disapproving the transfer application.

Direct access to trademark supermarket: furniture trademark transfer, Class 20 trademark transfer