First of all, Taobao will investigate, such as asking the respondent to provide evidence of the legal source of the product. If the party responds passively to the investigation, Taobao may remove the product from the shelves or even close the store.

Secondly, if the respondent has good sales, Adidas, as the trademark owner, can demand compensation for infringement, usually through Taobao coordination, administrative investigation, litigation and other means. If you respond passively, you may face high compensation. If you refuse to carry out the compensation, you will be subject to enforcement and the goods will be included in the list of dishonest people.

The consequence is a chain reaction, and the longer it is delayed, the more disadvantageous it will be. Therefore, it is recommended that it is best to actively cooperate with the investigation and strive for a negotiated solution.