The factors that affect the recognition of well-known trademarks are: (1) the degree of public awareness of the trademark; (2) the term of use of the trademark; (3) the duration, degree and geographical scope of any publicity work of the trademark; (4) The record that the trademark is protected as a well-known trademark; (5) Other factors that make the trademark famous. Article 14 of the Trademark Law of People's Republic of China (PRC)