1961 The parent company Desco von Schulthess AG established a watch parts factory in Saignelégier to produce various spare parts for multiple customer brands (private labels). 1975 The first Maurice Lacroix watch was launched in Austria. 1976 Maurice Lacroix enters the Spanish market. 1979 Maurice Lacroix established a sales center in Germany. 1980/1981 Maurice Lacroix was launched in Australia through Desco branches in Sydney and Melbourne. 1983/1987 Maurice Lacroix expands its international distribution network (Switzerland: 1983, Netherlands: 1986, UK: 1987) 1989 Maurice Lacroix acquires the watch case manufacturing plant in Saignelégier and continues to invest in machinery and equipment to Ensure that Maurice Lacroix is ??at the forefront of the times. 1989/1990 Reintegration of distribution network in the Far East and South Pacific: Maurice Lacroix launched in Japan, Hong Kong, Singapore, Malaysia and Thailand. 1990 Maurice Lacroix was launched in Saudi Arabia to explore the Middle East market. 1994/1995 Maurice Lacroix invested millions of Swiss francs to update and expand its Saignelégier watch factory to welcome the birth of "tomorrow's classics". In 1995, the American branch of Maurice Lacroix was established, successfully extending the distribution network of Maurice Lacroix to all over the world. 1997 Maurice Lacroix redefines its global brand image. 1999 Expanded and updated its watch case manufacturing plant in Saignelégier to improve quality and production capacity to meet the growing demand in the global market. 2001 Mr. Philippe C. Merk became Chairman of the Board of Directors of Maurice Lacroix in March. On October 1 of the same year, it was officially registered as an independent company. Faced with a bright future, Maurice Lacroix invested a lot of money to expand its assembly plants. 2002 Maurice Lacroix UK branch was established. 2003 Maurice Lacroix launches the masterpiece Double Rétrograde watch, setting a new milestone in craftsmanship. The extremely rare second time zone dial-back 24-hour display and mechanical performance of the watch were completely developed by the watch factory. Launched a new advertising campaign to update the look of retail stores. The Maurice Lacroix Museum of Art opens in Saignelégier, displaying a variety of precious limited edition masterpieces from the "Masterpiece Series". 2004 Signed a cooperation agreement with Swiss tennis player Federer (now signed to Rolex) in June. Federer serves as brand ambassador around the world. Maurice Lacroix launches its first Federer model in the fall. In 2005, Maurice Lacroix celebrated two commemorative events: celebrating the 30th anniversary of the brand and the 15th anniversary of the launch of the "Ingenuity Series". 2006 Maurice Lacroix launches the "Ingenuity Series" Le Chronograph chronograph stopwatch, which is equipped with the first movement produced by Maurice Lacroix - the ML 106 movement. Today, Maurice Lacroix is ??sold in approximately 3,700 designated high-end watch stores in more than 60 countries around the world. Every year, approximately 150,000 high-quality watches are produced at Maurice Lacroix's Saignelégier watch factory and marketed around the world.