In the implementation of the "Thousands of Societies and Thousands of Products" project, local supply and marketing cooperatives actively help professional cooperatives to introduce new technologies and varieties, carry out technical training, hire experts to give lectures and give on-site guidance, and organize members to carry out standardized production, thus improving the output and quality of agricultural products and enhancing market competitiveness. In order to solve the problems of variety, technology and pest control that plague its members, Tengzhou potato production cooperative in Shandong Province purchased high-quality improved varieties from Shandong Academy of Agricultural Sciences, unified soil testing, formulated fertilization and pest control, and guided its members to carry out scientific production and management. The potatoes planted by members of professional cooperatives are bright in color and tender in meat. The average yield per mu is nearly 500 kilograms higher, and the income per mu can be increased by more than 1 10,000 yuan. The Supply and Marketing Cooperative of Shuanghe Town, Xunyang County, Shaanxi Province organized 84 sericulture farmers to set up sericulture professional cooperatives in view of the traditional and extensive production methods of local sericulture farmers for many years. Starting with the promotion of new technologies, relevant experts were hired to carry out training in 13, and more than 2,500 people were trained and more than 3,000 technical materials were distributed. Through scientific sericulture, the output and quality of silkworm cocoons have been greatly improved, and farmers can increase their income by more than 100 yuan per silkworm.
Second, carry out industrialized operation and extend the industrial chain.
Supply and marketing cooperatives all over the country take industrialized operation as a breakthrough, adopt various ways to help professional cooperatives develop deep processing of agricultural products, or connect with leading enterprises in this industry, and extend the industrial chain and increase farmers' income by establishing an industrialized development model of "leading enterprises+professional cooperatives+farmers". Ramie Professional Cooperative in Dazhu County, Sichuan Province is linked to Jinqiao Mayer Company of County Supply and Marketing Cooperative. Jinqiao Company signed a contract with farmers through professional cooperatives, which not only provided seedlings, provided technical guidance and prevented pests and diseases, but also obtained a profit return of 1%-5% from ramie processing and sales. At present, 30,700 mu of high-quality ramie base has been built, which has driven more than 25,000 farmers. The purchase price of ramie has increased from 2 yuan, which was less than 1 kg before, to 4 yuan, and the annual income of ramie farmers can reach more than120,000 yuan. Jiaohe city Huangsongdian Supply and Marketing Cooperative of Jilin actively helps the professional cooperative of edible fungi to connect with jiaohe city Songshan Food Co., Ltd. to carry out deep processing of edible fungi, and effectively extends the industrial chain and expands the influence of professional cooperatives by using the company's "Jiaosong" brand trademark. Drive 700 farmers, and it is expected to help farmers achieve income of 2.4 million yuan.
Third, promote the docking with the market and expand the sales channels of agricultural products.
In order to solve the problem of product sales of professional cooperatives, the head office requires the wholesale markets of agricultural products and supermarket chains in the system to exempt the professional cooperatives included in the project from admission fees and management fees. Supply and marketing cooperatives in Jiangsu, Shandong, Zhejiang and other places have specially issued supporting policies, and New Cooperative Trading Chain Co., Ltd. has also specially issued implementation opinions, including the products entered by professional cooperatives into the company's procurement system, exempting the entrance fee, channel fee and promotion fee in its supermarket chains, and actively guiding the improvement of packaging according to the requirements of supermarkets to promote its standardization, gifting and branding. Supply and marketing cooperatives around the country also actively helped the products of professional cooperatives to enter local supermarket chains and various markets in accordance with the requirements of the project, and promoted the docking of professional cooperatives with domestic large-scale consumer goods chain enterprises, achieving smooth sales of products and increasing farmers' income. Panyu Vegetable Cooperative in Jiayu County, Hubei Province cooperated with Lv Shan Group to establish vegetable base and develop contract agriculture. Lv Shan Group underwrites the products of professional cooperatives, avoiding the risks and losses caused by market fluctuations, and increasing the income of vegetable farmers by 2 million yuan every year. The grass-roots supply and marketing cooperatives in Wenzhuang Town, Junan County, Shandong Province helped farmers to organize fruit professional cooperatives and became the fruit base of Jiangsu Su Guo Group. According to the standards and requirements provided by Su Guo, organize the production management, picking, storage, transportation and distribution of peaches, so as to make the cooperative's high-quality peaches go to the whole country, and the price is much higher than other similar products.
Four, guide the standardized development of professional cooperatives, enhance the driving ability.
In view of the problems of small scale, weak strength and irregular management of professional cooperatives, various localities have gradually guided professional cooperatives to strengthen internal management and carry out brand building by carrying out the "Thousand Societies and Thousand Products" project, which has effectively increased the anti-risk ability of professional cooperatives. First, actively coordinate relevant departments to help professional cooperatives to register for industry and commerce. At present, 997 of the 1066 professional cooperatives have registered for industry and commerce, accounting for 93.5%, becoming independent market players, laying a foundation for professional cooperatives to participate in market competition and further development; The second is to encourage members to take shares, make secondary distribution, and gradually establish an interest mechanism of * * * income * * risk. In order to improve the influence of professional cooperatives on their members, pay more attention to cooperatives and increase the income of farmers' members, all localities guide professional cooperatives to return profits to their members according to the transaction amount or share capital, and establish a reasonable profit distribution mechanism. Among the selected professional cooperatives, 60 1 company made the second profit distribution at the end of the year, and 999 members of professional cooperatives made shares, with a total share capital of 694 million yuan, which effectively promoted the healthy development of professional cooperatives. The third is to establish brand awareness and enhance the driving ability of professional cooperatives. Among the selected professional cooperatives, 5 19 registered product trademarks, accounting for 49.6%. Through brand building, in 2005, each professional cooperative achieved an average business volume of13.7 million yuan and a profit of 680,000 yuan, driving an average of 2,768 farmers.