Company Profile
Company History
DaimlerChrysler Company was officially renamed as Daimler in China
[ Edit this paragraph] Company Profile
On May 7, 1998, Juergen Schlumberger, president of Daimler Benz, and Robert Yitong, CEO of Chrysler, announced the merger of two automobile manufacturers in London to form Daimler Chrysler Group, thus making Daimler Chrysler the second largest automobile manufacturer and the fifth largest automobile company in the world.
DaimlerChrysler is an unparalleled automobile company, and its products cover small-displacement cars, sports cars, luxury cars, light commercial vehicles, heavy-duty trucks and comfortable long-distance buses. Daimler-Chrysler's car brands include Maibakh, Mercedes-Benz, Chrysler and Jeep? , Dodge and smart；; Commercial vehicle brands include Mercedes-Benz, Folena, Sterling, West Star and Setra. DaimlerChrysler Service Group, a subsidiary of DaimlerChrysler, provides auto finance and other auto services.
DaimlerChrysler's strategy is based on four pillars: global layout, strong brand, rich products and leading technology. DaimlerChrysler has global human resources and shareholders all over the world. In 26, with the concerted efforts of 36,385 employees, Daimler? Chrysler's operating income reached 151.6 billion euros. In 27, Fortune ranked eighth among the top 5 companies in the world.
On July 3, 27, the European Union officially approved Daimler-Chrysler to sell its Chrysler company to burroughs Capital Management Company of the United States for $7.4 billion.
according to the agreement reached by both parties in July 27, Daimler-Chrysler will sell its 8.1% shares in Chrysler to burroughs Capital Management Company.
burroughs Capital Management Company will inject $6.5 billion into Chrysler and its financial services business, and pay the remaining $1.35 billion to Dyke.
This transaction means that the nine-year "marriage" between Daimler and Chrysler will come to an end. On October 4th, Daimler-Chrysler officially completed the spin-off procedure. After voting at the shareholders' meeting, it was officially renamed as Daimler AG and continued to own the remaining 19.9% shares of Chrysler.
by decoupling from Chrysler, Daimler aims to concentrate on developing its relatively profitable Mercedes-Benz brand and heavy truck business.
[ Edit this paragraph] Company profile
Company ownership:
Daimler? Chrysler has shareholders all over Europe, the United States and other regions; Daimler? Chrysler has about 1 billion shares in circulation (December 31, 26).
stock market:
Daimler? Chrysler shares are listed on Frankfurt Stock Exchange (Germany), new york Stock Exchange and Stuttgart Stock Exchange (Germany).
chairman: Dr. dieter zetsche
board of directors: the board of directors consists of 9 members, including the chairman and the directors of the operation and functional divisions.
board of supervisors: the board of supervisors consists of 1 shareholders' representatives and 1 employees' representatives. The board of supervisors appoints the board of directors and approves major decisions of the enterprise.
Market value: about 47.6 billion euros (December 29th, 26)
Operating income: 151.6 billion euros (26)
Investment: During the planning period of 26-28, Daimler? Chrysler is expected to invest 17.5 billion euros in fixed assets and 16.2 billion euros in research and development.
Car sales: 3,96,5 cars and 842, commercial vehicles (fiscal year 26)
Employees: 36,385 (end of 26)
Location of manufacturing plant: 17 countries
Product sales: more than 2 countries
Brand:
Mercedes. , Dodge, Folena, Sterling, West Star, Setra, Mitsubishi Fusang, Thomas Built Buses, Orion, etc.
[ Edit this paragraph] Company history
Chrysler with strong American ancestry, after 8 years of wind and rain, has turned ordinary into magic, and it has become a legend in the United States, representing the glorious mileage of the American automobile industry.
Chrysler
Chrysler Automobile Company is the third largest automobile industry company in the United States. It was founded in 1925 by walter chrysler. The company has subsidiaries in many countries all over the world and is a multinational automobile company. The company is headquartered in Detroit, USA.
In 1924, at the peak of his career, walter chrysler, the production manager of Buick Division of General Motors, unexpectedly left General Motors to join Williams Ovland Company and began to produce Chrysler cars. In 1925, he bought the bankrupt Maxwell Company and formed his own company. He concentrated a lot of research and development expenses and hired world-famous engineers to rebuild the company. Soon, the "Chrysler 6", which was carefully developed by hundreds of engineers, was born. This car has a high compression ratio engine and a replaceable oil filter, and its speed is over 1 kilometers. Once it was launched, it was widely welcomed by consumers. In the first year, it sold 32, vehicles and became the best-selling model in the United States at that time. The excellent answer sheet handed over by Chrysler has attracted the attention of the creditor bank of Maxwell Automobile Company, which wants Chrysler to take over Maxwell Automobile Company. With the help of creditor banks, Chrysler Automobile Company was born in 1925, followed by two new cars, Chrysler Model 4 and Henry Model 5, which sold well. Chrysler became the hottest best-selling model of the year, and the ranking of the company rose rapidly from 27th in 1925 to 5th in 1926 and 4th in 1927. With his own technology and financial resources, he successively bought Dodge, Briggs and Plymouth, and gradually developed into the third largest automobile company in the United States.
With the expansion of its business, Chrysler began to expand overseas, and successively set up factories in Australia, France, Britain and Brazil, bought the shares of local automobile companies, and bought Italy's Masalati Company and Lamborghini Company, thus making the company a multinational automobile company. In its golden age in the 193s, it once surpassed Ford. In the 197s, the company was on the verge of bankruptcy due to poor management, and the famous entrepreneur Lee Yakoka took over the company. After taking office, Yakoka boldly employed new people, laid off employees, won government funding, and put his main energy into market research and product development, and made a surprise victory in product advertising. In the early 198s, Chrysler miraculously came back to life and continued to rank among the top five automobile companies in the world.
in the 199s, Chrysler was once again in trouble because of the attack of Japanese automobile companies, and it dropped again and again in the ranking of automobile companies, even falling below Nissan's American branch (American market). Chrysler Automobile Company has Dodge, Shunfeng, Chrysler Car Department and Dodge Truck and Parts Department. At present, the new automobile products include "accessible" light trucks, "Sun Dance" cars, and automobile products such as "Ghost", "Dodge 6" and "Sailboat with the wind".
At the 6th Beijing International Automobile Industry Exhibition, DaimlerChrysler will exhibit the new Mercedes-Benz C-Class, which made its debut in China. This car is a completely innovative new model, which was just launched in Europe in May this year. At the same time, we carefully selected S, E and M Mercedes-Benz models to meet the audience in China. In addition, the * * * rail CDI engine will be exhibited.
After entering the 199s, another shocking news came from Chrysler, that is, the merger with Daimler Benz. This merger has enabled Daimler Chrysler to include many well-known automobile brands including Chrysler, Dodge, Jeep, Mercedes-Benz and Smart. This has accumulated more advantages and strength for the development of Chrysler and Daimler Benz. In 2, Chrysler PT Cruiser came out. In 21, Chrysler redesigned Voyager, Town &; Country went public, and the new Chrysler Sebring was also launched in the same year. In 24, Chrysler Pacifica and Crossfire sports cars came out, which opened a new product era after the merger of Chrysler and Daimler Benz. In this strong alliance, we have seen an ancient and lasting car dream, which will rise again in Ran Ran in the new century!
Mercedes-Benz (BENZ)
One of the top ten automobile companies in the world, Germany ranks first in terms of sales and second in terms of output. Founded in 1926, the founders were karl benz and gottlieb daimler. Its predecessor was the Mercedes-Benz Automobile Factory and Daimler Automobile Factory established in 1886. After the merger of the two factories in 1926, it was called Daimler Benz Automobile Company, and China translated it as Mercedes Benz Automobile Company for short. Now, apart from being famous for its high-quality and high-performance luxury cars, Mercedes-Benz is also the most famous manufacturer of buses and heavy-duty trucks in the world.
Mercedes-Benz is the oldest manufacturer in the world, and it is also a manufacturer with consistent management style. Since 1926, the company has not pursued the expansion of automobile production, but only pursued the production of high-quality and high-performance high-grade automobile products. Among the top ten automobile companies in the world, Mercedes-Benz has the smallest output, less than 1 million vehicles, but its profit and sales are among the top five. Mercedes-Benz's lowest-class cars also cost more than $15,, while luxury cars cost more than $1, and intermediate models cost about $4,. In the Hong Kong market, a Mercedes-Benz 5SL car costs as much as HK$ 1.65 million.
There are many kinds of trucks, special purpose vehicles and buses of Mercedes-Benz. There are more than 11 basic types of trucks. Mercedes-Benz is also the largest manufacturer of heavy-duty vehicles in the world. The maximum power of its all-wheel drive 385AS truck can reach 368kW, and its towing capacity can reach 22t. In 1984, Mercedes-Benz put on the market a new type of trucks with 6.5t-11t, using air brakes and servo steering gear.
Mercedes-Benz has 6 subsidiaries at home and 23 subsidiaries abroad, and has liaison offices, sales points and assembly plants all over the world. In 198s, Mercedes-Benz cooperated with China North Industries Company to transfer the production technology of Mercedes-Benz heavy-duty vehicles to China. Now, North Industries has been put into mass production.
Mercedes-Benz is headquartered in Stuttgart, Germany, with a total of 185, employees. Annual output of 6, cars. The new car products include Mercedes-Benz W124, Mercedes-Benz R129 and Mercedes-Benz W126. Among them, W126 series 56SEC and R129 series 5SL are very popular ultra-luxury cars.
Mitsubishi
Mitsubishi Automobile Industry Corporation is a member of Japan's Mitsubishi Group. In 197, Mitsubishi Heavy Industries Co., Ltd. and Chrysler Corporation of the United States jointly funded the establishment of Mitsubishi Automobile Industry Co., Ltd. Mitsubishi produces cars such as Gorgeous, Fusang, Mirage, Minika, Bluebird Lancer and Lancer.
The company is headquartered in Tokyo. At present, the company's annual output of automobiles is over 1 million. Mitsubishi Motors Corporation pays attention to technology development and the adoption of new technologies to improve the competitiveness of its products. For example, MCAJET controls the valve train of a jet lean engine, which makes the extremely thin mixed gas generate a strong vortex when it flows to the spark plug through a small jet valve to promote combustion and achieve the purpose of saving fuel.
Mitsubishi Motors has 1 production plants, two car research centers and a research center for trucks and buses in Japan, and 25 production plants abroad. Zeng Sheng produced the first diesel bus Fusang BD46 in Japan. The main products are mini cars and trucks, small cars and trucks, medium and heavy trucks, vans, buses, sports cars, engines and other parts.
Jeep
Jeep, because of its legendary history and loud and memorable pronunciation, many people know it, and even many people regard Jeep as a synonym for off-road vehicles, thinking that all off-road vehicles can be called Jeep, which is a misunderstanding of the name Jeep.
In fact, Jeep is just a brand of off-road vehicle, which belongs to Jeep Company of Chrysler. Its products include herdsman and Cherokee. Among them, the original model of the classic herdsman was designed by Carl Probst, a designer of Bantam Company at that time, at the request of the US military in World War II. Herdsman is a four-wheel drive off-road vehicle introduced in 1962. It is designed on the basis of the outline of the Jeep prototype, and has the advantages of spacious body, novel shape, flexible control, powerful power and strong adaptability.
Dodge
Dodge cars are popular because of their low price and popularity. Car models include Viper, Interpid, Stealth, Spirit, Shadow, Neon, Colt and so on. John dodge and Horace Dodge were shareholders and directors of Henry Ford, and their factory originally produced parts for Ford. Because of Ford's success, Dodge Brothers also benefited from it, and began to develop their own companies and become Ford's rivals. Dodge Brothers broke away from Ford in 1919. Later, Dodge became the backbone enterprise of Chrysler Automobile Company.
Smart
Smart Automobile Co., Ltd. was established in 1994 as a wholly-owned subsidiary of Daimler-Benz (now renamed Daimler-Chrysler), with its management center in Stuttgart, Germany and its production plant in Heimbach, France, not far away. As the product of the cooperation between Daimler, a giant automobile company, and Swatch, a Swiss watch group, it seems that Smart's distinctive characteristics have been determined from the beginning. This is also fully reflected in his name. S in Smart stands for Swatch, M stands for Mercedes-Benz, and art stands for art in English. Together, it can be understood that this car represents the art of cooperation between Swatch and Daimler.