On April 6th, 21, Xiaomi Company was formally established in Yingu Building, Zhongguancun. Lei Jun drank millet porridge with 13 Xiaomi start-up employees and took a group photo as a souvenir, leaving a precious photo with historical significance.

Since then, millet porridge has been of great significance to millet. Today, every millet home has a fine tradition of "drying this bowl of millet porridge" when it opens.

Today's Xiaomi, Lei Jun and several good buddies are still elegant.

2. What is rice noodle and rice noodle festival?

Xiaomi has never defined "rice noodles" from an official point of view. This title was chosen by netizens spontaneously. According to senior rice noodle, netizens spontaneously voted in Xiaomi community in September 211, and selected "rice noodle" as the title of Xiaomi fans among dozens of candidate words, and it was six or seven years in a blink of an eye.

in order to thank the rice noodles for their companionship along the way, Xiaomi designated April 6, 212 as the "rice noodle festival", and held a grand event and rice noodle carnival at the beginning of April every year.

A rice noodle family, whether you are a veteran rice noodle who has always loved Xiaomi or a newcomer who feels Xiaomi for the first time, you can participate in online and offline activities of the rice noodle festival at any time as long as you register a Xiaomi account.

3. Why is Xiaomi Company named "Xiaomi"?

The story of Xiaomi's name is also very interesting. At first, there were many alternative names. Several founders thought of "Red Star Shining on China" and wanted to name it "Red Star", but they gave up because of the Red Star Erwotou. Later, I thought, let's just call it Xiaomi. Xiaomi is the main food for China people, and everyone can't live without it. When it comes to it, everyone feels very close. So, I finally took the name Xiaomi.

In a Weibo in 211, Lei Jun specifically gave a clear answer to the questions of netizens: "Xiaomi's' mi' pinyin is MI, first of all, Mobile Internet, Xiaomi wants to be a mobile Internet company; Followed by mission impossible, Xiaomi has to complete tasks that cannot be completed; Of course, we hope to conquer the world with millet and rifles. Finally, we hope that the kind and lovely name' Xiaomi' will become your friend. "

in addition, Xiaomi's slightly square LOGO looks backwards, which looks like the word "heart" without Chinese, and has the image of "saving a little heart for users". The text, form and meaning are integrated.

4. what is Xiaomi's Slogan?

when Xiaomi started, it used to take "born for fever" as a Slogan, which was biased towards the product level of top configuration;

In 215, a brand-new Slogan was launched: "Let everyone enjoy the fun of science and technology", which complements the increasingly extensive coverage of millet products and is more likely to make people sing.

5. How did the cartoon image of Mi Tu come from?

Mi Tu is the work of designer Sun Guangdou, a cartoon rabbit with a Lei Feng hat. As the mascot of Xiaomi Company, Mi Tu is the most common in Xiaomi MIUI system. At the same time, with the growth of Xiaomi, the image of Mi Tu presents various versions. In addition to various Mi Tu dolls, many millet products with Mi Tu image elements are derived, such as Mi Tu building block robot and Mi Tu intelligent story machine, which are deeply loved by rice noodles.

In fact, Xiaomi considered using sharp images such as primitive people and small dinosaurs, but finally chose cute rabbits. Mi Tu is also the most intimate title among many names.

It is said that the Mi Tu-related collection of senior rice noodles is enough to form a Mi Tu legion.

6. What great events have happened in previous rice noodle festivals?

the first rice noodle festival: April 6, 212, the second anniversary of Xiaomi company. In D-park of Beijing 798 Art District, Xiaomi held the first "Rice Noodle Festival" and released telecom contract machines and preferential packages. In the sixth round, 1, sets of Xiaomi mobile phones were open for purchase and sold out in 6 minutes. Lei Jun wrote on the greeting card for rice noodles: "The philosophy of Xiaomi is the philosophy of rice noodles."

The 2nd Rice Noodle Festival: On April 9, 213, Xiaomi held a press conference at the Beijing National Convention Center to officially release Xiaomi 2A, the youth version of Xiaomi 2S and Xiaomi 2; 2, Xiaomi mobile phones are available for purchase in 2S. Xiaomi also officially released the MIUI V5 system, which was well received during the internal testing. The belief of that batch of rice noodles is strengthened by Xiaomi 2A.

The 3rd Rice Noodle Festival: On April 8th, 214, Xiaomi * * * sent out more than 2 million packages, spent 12 hours online partying, sold 1.3 million mobile phones, and the sales exceeded 1.5 billion (the overseas market exceeded 1 million on the 8th), which was a miracle in starting a business. The internal general meeting of Xiaomi Company was held together with the fourth anniversary celebration.

The 4th Rice Noodle Festival: In 215, five new products appeared on the stage. At the same time, sufficient mobile phones and accessories were provided for purchase without reservation, and there was a value-added feedback worth 2 million yuan waiting for rice noodles. Xiaomi's core products sold 2.112 million mobile phones, 38,6 Xiaomi TVs, 79, Xiaomi routers, 72, intelligent hardware, 17 million accessories and 2.9 million orders. As of 22: on April 8, 215, the total payment amount broke 2 billion, and Xiaomi and rice noodles broke the world record together!

5th rice noodle festival: On April 6th, 216, the rice noodle festival celebrated the 6th anniversary of Xiaomi, and six new products were sold first; All mobile phones are in stock for 6 games, TV coupons are reduced by 2, and accessories are 5% off. The number of online participants exceeded 46.83 million, the total sales exceeded 1.87 billion yuan, and the total number of game activities reached 1.2 billion times!

The 6th Rice Noodle Festival: On April 6th, 217, 12 new products were first sold: including Xiaomi Flat 3, 64GB Red Rice Note 4X, Mijia panorama camera, etc. Xiaomi MIX/Note 2 was purchased in stock, and Xiaomi 5s/Plus was reduced by 2 yuan, so all mobile phones enjoyed staging. Star products are 5% off, TV and notebook are special, and smart products are the highest in 1 yuan! The number of online participants reached another record, exceeding 57.4 million, and the total sales exceeded 1.36 billion yuan.

7. What are the good benefits of the 7th Rice Noodle Festival in 218?

mijia IH rice cooker 4L, Xiaomi notebook Air 12.5"4G+128G, Xiaomi notebook Air 12.5"4G+256G, mijia car air purifier filter and Xiaomi wireless mouse-five new products were launched; In addition, you can grab 1 million subsidies when you play Mi Tu games, and enjoy discounts when you get official coupons. Your favorite millet may be killing seconds in limited quantities, so don't miss the good opportunity to start.

At the end of popular science, I would like to share my story with Xiaomi.

Time goes back to April 6, 21, when Lei Jun and 13 good buddies held bowls and drank millet porridge together, Xiaomi Company was established. Another time and space-in the winter of 211, my good friend Wang Hao and I chatted in a small restaurant, and I first learned about Xiaomi's mobile phone.

Since then, I have been attached to Xiaomi as a self-proclaimed digital controller. Oh, maybe it was after I became attached to Xiaomi that I began to boast about digital control.

The internet speed of the school slowed down my hand speed. In the previous rounds of booking and public sale, I failed to catch a full millet car. This "King Xia" Wang Hao got what he wanted, showing off with his new mobile phone all day, and posting a bunch of BiBi. I was so anxious that I drank millet porridge every morning to calm my nerves.

by the time I got my first Xiaomi phone, it was April 212. On the 6th of that month, Lei Jun held a press conference in D-park, Beijing's 798 Art District with strong literary flavor. While celebrating the second anniversary of Xiaomi's establishment, he released the Xiaomi mobile phone telecom contract machine and announced the warm opening of the first "Rice Noodle Festival". Since then, April 6th every year has become the same festival of millet and rice noodles, and the identity of "rice noodles" has become a personal label that Haozi and I are proud of.

now that I think about it, maybe it was the rice noodle festival that brought me good luck, and let me get on the Xiaomi exclusive time train with those rice noodle friends who hit it off.

I remember that I often studied MIUI with Hiroko, tossing about new firmware, chasing news of new machines, and sometimes I was red-faced; With those classmates and friends who know little about smart phones, we talked about how Xiaomi mobile phones are, how Lei Jun is, and how MIUI is fun ... Later, Xiaomi boxes, piston headphones and even the Xiaomi ecological chain have been enriched and improved in recent years, which is dazzling. After every chat with God, I seem to feel a sense of superiority of geek temperament in the admiration of the masses.

At that time, I was full of youthful blood, didn't know the "golden mean", kept a low profile, ignored the stubborn resistance around me, and was not stingy with the pursuit of truly beautiful things, only willing to admit good things. As a result, after entering the society every few years, I was often slapped by disgusting reality. With the loss of knowledge, my wings are gradually full, no longer impulsive; However, behind my steady manners, I still have a warm and active heart to pursue my dreams.

my personal growth process is almost a projection of the evolutionary history of Xiaomi.

during the six-year rice noodle career, Haozi and I have been eating and drinking blood, and we have gained a solid position in our respective workplaces. Although we are far apart, we share the enrichment and happiness brought by Xiaomi.

In the eight years since its establishment, Lei Da Xiaomi has gradually made solid efforts and steadily expanded from a "national mobile phone", and has become a national brand known to all. In recent years, it has blossomed abroad and gained recognition and appreciation from foreigners.

Xiaomi's mobile phone, Xiaomi's eco-chain, and Mijia have products, all of which are creating high-quality products in the circle. On April 6th every year, Xiaomi's home and Xiaomi's mall flock to buy buy to buy rice noodles, among which Haozi and I are also present.

The best-selling millet products make the "sugar content" of our rice noodles higher, and we are full of confidence in chatting with people. Your mobile phone is unbeatable? Ask me if Xiaomi 6 agrees! Ask me again, does Xiaomi MIX 2S promise? Your brand-name smart sensor is also a story. Have you heard of Mijia smart suit? -Of course, this is the inner subtext. The actual live conversation is: "Brother, don't blow it, Xiaomi MIX 2S?"

Although life is a little cruel, your persistence in goals and your ability to learn new things can always let you get rid of all burdens and obstacles and make great strides, and finally realize your dreams. This is true for rice noodles that like Xiaomi, and it is also true for Xiaomi Company itself. Perhaps, the pursuit of beauty, scientific and technological dreams, geek style and national appeal ... are the essence of "millet culture" and "rice noodle culture".

Lei Jun put forward a "seven-character Internet formula" at the Internet Conference in 212-concentration, extreme, reputation and speed. Now Xiaomi is flying all the way on this track and has a group of rice noodles that love Xiaomi. Moreover, rice noodles are not only word of mouth, but also an infinite pursuit of good things. Always believe that good things are about to happen!

Being attached to Xiaomi has brought me into a super cool world of science and technology, and made many like-minded friends; The rice noodle festival allows us to embrace Xiaomi at a closer distance, and also embrace each other with rice noodles, colliding with more sparks of friendship.

On the occasion of Xiaomi's eighth birthday, I hope Xiaomi can launch more powerful scientific and technological works. The rice noodle festival praises Xiaomi and loves your heart for eight years!

dear rice noodles, I'm done with this bowl of warm millet porridge! What about you?

remake the rice noodle egg collection video, and see you and Lei Da six years ago!

↓ "Millet Time Machine: Six years ago, the first rice noodle festival, Lei Jun and our * * * shared memories" ↓

* Some pictures in the article came from the Internet.