Speaking of the well-known trademarks and brands in Hangzhou, someone can point their fingers and name a series: West Lake Longjing, Wang Xingji, Zuming, Yigao, Greentown Real Estate? There are both time-honored brands with rich history, as well as technological innovations. Road's own brand.
Yesterday, the "Opinions of the General Office of the Hangzhou Municipal People's Government on Deepening the Implementation of Trademark and Brand Strategy (Draft)" (Draft for Comments) was posted on the municipal government website. The document states that in 2020, our city will strive to achieve more than 200,000 domestic registered trademarks; 130 well-known trademarks; 700 provincial famous trademarks; 1,500 municipal famous trademarks; and 12 trademark brand bases.
Trademarks are like spokespersons for a company and products. A well-designed trademark is easy for consumers to identify and can increase product and brand awareness. At the same time, trademarks also help companies protect themselves and prevent counterfeiting and infringed.
In 2010, Hangzhou began to vigorously promote its trademark and brand strategy. As of the end of last year, the city had 139,000 valid registered trademarks, 107 administratively recognized well-known trademarks, 495 famous trademarks in Zhejiang Province, and 1,036 famous trademarks in Hangzhou. The brand base in Zhejiang Province also increased by 60% compared with four years ago.
Despite this, there are still many weak links in our city’s trademark strategy. For example, brand awareness is not yet strong, the number of influential trademark brands is small, and international trademark registration is relatively weak.
This draft for comments mentioned that it is necessary to strengthen the cultivation of modern service industries, specialty agricultural products (000061, Stock Bar), strategic emerging industries, top ten industries and network economy brands, and support enterprises with economic potential. Agricultural-related enterprises and geographical indication products should register trademarks in a timely manner, support online merchants in brand building, and guide online merchants to register service trademarks.
For export enterprises that are only responsible for OEM production and do not enjoy brand profits, they should combine OEM processing with the creation of independent trademarks and brands, and gradually increase the proportion of exports of independent trademarks and brands. We will strive to basically realize that by 2020, all production-oriented patent demonstration enterprises in the city will have independent trademarks and brands.
In order to enhance the added value of trademarks and brands, Hangzhou will also strengthen the development and utilization of trademark and brand resources, support enterprises to use trademarks and brands as assets to participate in equity holdings, reorganize and merge, through trademark authorization, licensing, transfer, virtual operations and other forms Carry out business activities.
In the future, companies that develop trademark strategies in Hangzhou and achieve fruitful results will also receive corresponding rewards. For example, those newly identified as "National Trademark Strategy Implementation Demonstration Enterprises" will be rewarded 500,000 yuan. Enterprises newly recognized as "well-known trademarks" will be rewarded 500,000 yuan. Enterprises newly recognized as "Zhejiang Province Famous Trademarks" will be rewarded with 100,000 yuan; newly recognized management organizations as "Zhejiang Province Trademark and Brand Construction Bases" will be rewarded with 50,000 yuan.