Major measures for brand building In recent years, the company has carried out brand-building activities to strengthen internal publicity and learning and raise awareness; Strengthen the system construction and standardize the creation behavior; Strict process management to ensure the quality of creation; Increase incentives and encourage the creation of advanced. Strengthen publicity and expand its influence; Strengthen marketing and expand the share. Specific measures:

First, do a good job in study and training. In addition to organizing and studying the knowledge of the Trademark Law and other laws and regulations, the company also invites legal advisers and relevant experts to the company to hold special lectures from time to time, so as to establish employees' good awareness of promoting competition with brands, and the autonomy and enthusiasm of brand creation activities are constantly improved.

the second is to do a good job in basic work. According to the use of the company's own brands, two key brands, LUCKY BIRD and Welcome Pine, were determined. LUCKY BIRD mainly exported green tea, and Welcome Pine mainly exported black tea and special tea. Secondly, do a good job in the domestic and international registration, annual review and renewal of the brand in time, and apply to the customs for filing, requesting supervision and protection.

the third is to do a good job in system construction. Through the formulation of rules and regulations such as the Measures for the Administration of Trademarks, Detailed Rules for the Control of Import and Export Business Processes, and the Measures for Creating Incentives for Private Brand Products, we will do a good job in the management and control of brand use, standardize behaviors, implement creation measures, increase incentives, and actively encourage all business departments to implement brand strategies.

the fourth is to do a good job in external publicity and marketing. Highlight brand promotion through various forms of media; Actively participate in domestic and international exhibitions and fairs to promote brand products; By setting up representative offices abroad, establishing foreign joint ventures and sending personnel to stay abroad for a long time, we will train dealers and agents and strive to establish stable export channels and marketing networks.

fifth, do a good job in quality control. In order to ensure that the quality of brand products meets the requirements of international and domestic standards, quality management and control are carried out in strict accordance with the requirements of ISO91 quality management system, so as to ensure that brand products are produced, processed and exported in full accordance with the standards. For example, the brand organic tea products produced and operated by the company have passed IMO international certification.

through active and effective brand-building activities, at present, the company's "LUCKY BIRD" and "Yingkesong" two brands enjoy good reputation in the international and domestic markets, and have gained a certain popularity, especially in the international market, which should be said to be one of the China tea brands that customers are satisfied with and consumers love. The product sales of the above two brands in 24 and 25 were 34.8 million yuan/87.93 million yuan respectively; Profits and taxes are 2.97/3.4 million yuan; Earn 4.65/11 million dollars in foreign exchange.

"Lucky Bird" and "Welcome Pine" have been listed as "Anhui Famous Brand Export Commodities" by the Provincial Department of Commerce, as provincial high-quality agricultural products by the Provincial Agriculture Committee, as national famous brand products of supply and marketing cooperatives by the National Federation of Supply and Marketing Cooperatives, and as China tea assured brands by the National "Three Green" Project Office.