With the ancient Yellow River civilization, mysterious Xixia culture, rich hometown customs and magnificent desert scenery, Ningxia has been rich and beautiful since ancient times. This is China's Hometown of Lycium barbarum, Hometown of Glycyrrhiza uralensis Fisch, Hometown of Potato, Hometown of Long Jujube and Hometown of Tan Sheep. It is a big distribution center of China's wool and a large potato starch production base in China. 8% of the agricultural products in the whole autonomous region have passed the pollution-free origin certification, and it is the "three demonstration areas" of modern agriculture, dry farming, water-saving agriculture and ecological agriculture determined by the State Council.
the industrial and commercial bureau of Ningxia Hui Autonomous Region has closely focused on the development goal of trademark strategy, formulated specific plans for implementing trademark strategy, determined to cultivate an echelon for striving for well-known and trademarks, concentrated resources, assets and funds, guided potential enterprises to strive for well-known and trademarks, and formulated a reasonable trademark management strategy, which has effectively promoted the rapid implementation of trademark strategy in Ningxia.
after 14 years of development, Ningxia haowang rice industry co., ltd. has developed from an ordinary small family workshop to a large-scale modern grain production and processing enterprise, and has become a key leading enterprise in agricultural industrialization in the autonomous region. its products are exported to dozens of provinces and cities such as Beijing, Shanghai, Chongqing and Shaanxi.
' Before the trademark registration, the words' Haowang' were printed on the outer packaging of our products, but they were not standardized and some dealers were puzzled.' Wang Jianhua, general manager of Ningxia Haowang Rice Company, said. With the advice and help of the industrial and commercial department, Ningxia Haowang Rice Company registered Haowang trademark, which ushered in the rapid development period of the company.
Yang Hongming from Lijiaquan Village, Wutongshu Township, lingwu city is the leader of villagers' wealth. This year, our village signed a supply agreement with Haowang Rice Company to supply 2, kilograms of high-quality rice. The company's purchase price is higher than the market price, and the interests of our farmers are guaranteed.' Yang Hongming said.
It is understood that more than 2, growers in Wutongshu Township signed 38 supply agreements with enterprises this year, involving 754, mu of land, with a total amount of 11 million yuan. Farmers in Wutongshu Township have really benefited from the trademark.
Since Zhongning Lycium barbarum geographical indication certification trademark was successfully registered and recognized as, there are 15, people engaged in Lycium barbarum business in Zhongning County, accounting for 72.5% of the county's total population. At present, Zhongning Lycium barbarum Mall has become the' wind vane' of Chinese wolfberry sales, the distribution center and the' barometer' of Chinese wolfberry prices. In the peak season of Lycium barbarum production, the industry attracts 2, people from surrounding cities and counties to engage in picking, purchasing and processing of Lycium barbarum every year.
In order to better protect the geographical indications of Lycium barbarum L. in Zhongning County, the government of Zhongning County regularly goes to major sales areas of Lycium barbarum L. such as Beijing, Sichuan, Chongqing and Guangdong together with the Administration for Industry and Commerce of the Autonomous Region and the Administration for Industry and Commerce of zhongwei every year to carry out trademark protection, hold a press conference on brand promotion, and sign a joint anti-counterfeiting agreement with the local government and industrial and commercial authorities, which has received good social effects.
trademarks and geographical indication certification trademarks of agricultural products such as Zhongning Lycium barbarum, Xiangshan selenium melon, Yanchitan sheep, Lingwu jujube and Xiji potato have become the representatives of the trademarks of pillar industries in county economy, which have played an important role in promoting agricultural industrialization, solving farmers' industry, improving the organization of farmers and rural economic organizations and increasing farmers' income.
It is understood that the Administration for Industry and Commerce of Ningxia Hui Autonomous Region regards the cultivation of independent trademarks and famous trademarks as a major project to enhance the competitiveness of the city and promote the transformation and upgrading of the economic structure, which has been highly valued and strongly supported by the government of the autonomous region. On the basis of in-depth investigation, the industrial and commercial bureau of the autonomous region has formulated a series of policies and measures to implement trademark strategy and promote local economic development. The government of the autonomous region approved the "Measures for Pledge Loans for the Exclusive Right to Use Registered Trademarks in Ningxia Hui Autonomous Region". The promulgation of the "Measures" has effectively solved the problems of value evaluation, disposal and circulation, market risk, etc. of the exclusive right to use trademarks, provided credit support for enterprises, and played a positive role in alleviating the shortage of funds for enterprises with independent trademarks, especially high-profile trademarks in the whole autonomous region, accelerating the commercialization of trademark rights and transforming them into productive forces, and enhancing the independent innovation ability and core competitiveness of enterprises. In addition, the government of the autonomous region has also set up special funds for government incentives for well-known and trademark, giving heavy rewards to newly recognized enterprises, effectively mobilizing the enthusiasm of enterprises to strive for trademarks and Ningxia trademarks.
in recent years, the industrial and commercial bureau of the autonomous region has held many trademark training, discussion and discussion activities to train trademark owners in professional knowledge, improve operators' ability to implement agricultural product trademark strategy, and guide operators to consciously use geographical indications and agricultural product trademarks to participate in market competition. The Industrial and Commercial Bureau of the Autonomous Region has printed publicity materials on trademark legal knowledge, focusing on geographical indications, agricultural product trademark registration and related trademark knowledge; Through TV interviews, this paper introduces the use of geographical indications in the autonomous region and publicizes the typical cases of rich peasants with geographical indications. In the specific implementation, the industrial and commercial authorities at all levels in Ningxia strengthen the administrative guidance on trademarks, adhere to the principle of "combining support, cultivation and recommendation", and combine policy guidance with industrial and commercial leadership to do a good job in the publicity of Chi (Zhu) trademark cultivation; Adhere to the combination of classified guidance and highlighting key points, and do a good job in cultivating Chi (Zhu) famous trademarks; Adhere to the combination of administrative supervision and enterprise self-discipline, consolidate the basic work of Chi (Zhu) brand cultivation, and make the work of striving for Chi (Zhu) brand steady, with a high starting point and quick results. At the same time, industrial and commercial authorities at all levels have strengthened trademark supervision, tracked the use and management, and brought into full play the economic and social benefits.
Up to now, there are 17,3 valid registered trademarks in Ningxia, including 28 trademarks and 287 trademarks. There are 15 geographical indication certification trademarks, among which Zhongning Lycium barbarum, Yanchitan sheep, Xiji potato, Yanchi licorice, Xiangshan selenium melon and other geographical indications and agricultural products trademarks are recognized, and the trademark effect is further highlighted.