Basic explanation

[mark] Mark to indicate the position

Detailed explanation

1. A mark, symbol or marker. To mark for easy identification. Ji Kang, Wei Dynasty of the Three Kingdoms, "Soundless Sadness and Music Theory": "The husband's words are not natural and certain things, and the five directions are different and customary. They all have different names, so I just want to name one to identify them." A book called "Ji Shi". Volume 1 of "Zi Che Zhi" written by Guo Tuo of the Song Dynasty: "When I dreamed of entering the underworld, the officials were led to a place, which looked like a government office. Both verandas were large houses, filled with money, each marked by the official. When asked, he said: 'This is the salary. Ye.'" "Eternal Words to Awaken the World: The Oil Seller Monopolizes the Oiran": "Write the word 'Qin' on one side of the oil barrel and the word 'Bianliang' on the other side, and make a mark on the oil barrel. Let people know at a glance. "Xiao Hong's "The Death of Aunt Wang": "In the village, Wang Meizi, Leng San, and Zhu Sanye are all simple and unchangeable names for the servant class. Name. This is a natural symbol of the working class." 2. To mark; to make a mark.

The word meaning of "mark" (mark)

"mark" and "mark" are equivalent in modern Chinese. They have the same pronunciation, that is, biāozhì. "mark" and "mark" "Mark" is a word with homophones, synonyms and different forms. In "Modern Chinese Dictionary", logo biāozhì is the same as "mark". 知 (zhì) lt; book gt; ① note: knowledgeable and strong knowledge. ② mark: style recognition │ logo. Mark : It is a characteristic of a thing. Logo: It is a characteristic that allows you to recognize it.

Edit the origin of the logo (logo)

The connotation and denotation of the name "logo" , people have different understandings, and correctly defining the meaning of logo is conducive to in-depth discussion of logo design issues. "Cihai" notes: "Logos, that is, 'logo'" and under the "logo" entry. A quotation is excerpted from "Shui Jing Zhu·Wenshui": "Sixty miles west of Ying County is the Jizhaer Tomb. The tomb is round and its height can be concealed. There is a stone inscription in front of it, which was erected by a high order in the late Han Dynasty. There is no description, it is just a sign." In ancient my country, "signs" were mentioned in documents very early. According to "Shui Jing Zhu·Wen Shui", Stone tablets in ancient times played the role of symbols. In "Selected Works·Sun Chuo's "Ode to the Tiantai Mountains"", he noted: "To build a mark, you should set something up to indicate it." "Logos and logos are completely equivalent in ancient China, and logos are signs. From an objective reality, although there were cities in ancient my country very early, the structure of the cities was simple, and the main function of logos was in business. Literally It seems that both the words "logo" and "mark" have the word "biao", and "biao" means identification, which is the oldest memory method and a symbol or mark of memory. But it was created in ancient China. Words are not arbitrary. The suffixes of the two words "logo" and "mark" are different, and there are differences in their use. "Zhi" is the same as "flag" in ancient times. It is a mark that allows people to recognize it. This form can be used to help memory and promote one's own image; although the word "knowledge" is sometimes the same as "zhi", its primary meaning is to "know" and "recognize", and it is to make people familiar with and remember the word "knowledge". In addition to the meaning of "remember", it also has the further requirement of "recognition" and "recognition". It may be more of a kind of communication. In ancient times, the words "zhi" and "knowledge" have the same pronunciation, so it is suspected of being borrowed. Logos and logos can be used interchangeably, or they can be used separately. The essential meanings of logos and signs are not much different, but they still have different scopes of meaning in the direction of expression. The former covers a wider range of fields. And logos should be part of logos. In modern cities, can logos and logos be completely equated? Although they are used interchangeably on many occasions, they have obviously different meanings when used. The term "logo" is more Most refer to a type of graphics or signs that combine graphics and text, as a representation of a certain type of thing; while "logo" can not only represent graphic symbols, but also use words to express text, numbers, direction signs and other signs, and has a wider range of uses. In the field of use, it should be said that the logo is a part of the identity.

In English, there are many words that can embody the meaning of logos, but their usage is different. For example, the word "landmark" refers to point-like elements in the city and is a reference for people to experience the external space. It usually refers to a specific and definite object on land, which is very close in meaning to "logo". "Landmark" belongs to the "mark" type of symbol, which is a sign, or a historical mark, a sign related to landmark buildings and iconic landscapes. "Mark" is also used for commercial identification. It originated very early and is still in use today. The trademark is "trademark". There is also the word "sign" in English, such as "signboard", "signpst" and "signage", which also refer to signs. "Sign" means symbol, mark, mark, signboard, signboard, etc., which is very close in meaning to today's signage system. "signal" refers to a signal and is also used for signs. "Signpost" is mostly used for road signs, "signboard" refers to signboards, billboards, and stop signs are "signboards." In addition, there are words such as "nameplate" and "nameboard" in English. They are like the signboard with the family name on the door of the Japanese house, which is called "nameboard" and also refers to a trademark. There are no clear regulations on the expression of various types of labels abroad.

Edit this paragraph to identify industry terms

Logo

The English translation is Sign; it refers to any visual display with text or graphics designed to To convey information or attract attention.

Signage system

The English translation is Signage or Signage System; it is an overall solution that is oriented by the systematic design of signs and comprehensively solves the functions of information transmission, identification, identification and image transmission.

Space Guidance System

The English translation is Wayfinding System; it was proposed by architect Kevin Lynch in 1960 and caused great repercussions in the industry. Its purpose is to enable unfamiliar visitors to obtain the information they need as quickly as possible in today's increasingly complex space and information environment. Since the space guidance system requires the support of signage system technology and concept system, the two are integrated to a large extent in a built environment. Explanation: Judging from the above concepts, advertising and logos are conceptually both integrated and different. A. Advertising is more from the perspective of a company and product, emphasizing marketing and promotional functions; while sign is more of a product, emphasizing media and material forms; advertising is understood more from a marketing perspective, and signs are more More understanding from the perspective of informatics. Therefore, a signboard can be a billboard, or it can only be used to convey the most basic identification information. B Logo systems and advertising are completely different. The identification system of an organization can be considered as the spatialization and materialization of CI/VI and is the core of CI/VI; the identification system of a building is basically equivalent to the wayfinding system and the building (or owner). ) combination of identification systems.

Types of sign products (classified by form)

Optimus Prime Sign (The High-Rise Sign) The free-standing sign is supported by tall columns so that it can be seen from a long distance. It is called the "Optimus Prime" logo. Towering free-standing signs have higher visibility than many other types of signs and are commonly used in businesses such as gas stations and hotels that are oriented to the driving crowd or whose services are faced by a large number of people. of strange visitors. The Low-Profile Sign Some free-standing signs are used in vast and unenclosed places and are called low-profile signs or monument signs. It is generally believed that compared to traditional advertising graphics, floor-brand logos can create a softer impression.

Moreover, the idea behind the logo's construction is often present throughout the entire design process. The Wall Sign The Wall Sign is fixed on the exterior or interior parallel to the building wall and placed less than 18 inches from the wall. Usually, there is only one side. Its shape can be made into a plate with attached characters (usually made of plastic), or it can be made into an independent three-dimensional character and directly mounted on the wall. It is more difficult for people passing by to read wall-mounted signs on the side than signs directly facing you. Therefore, the content of wall-mounted signs must be clear and eye-catching, and should not contain more other interfering information; wall-mounted signs can easily fit into the overall building structure and are often used as accessory decorations of the building. The Projecting Sign The Projecting Sign is fixed to a building or building face, usually perpendicular to the building, and the content is almost always double-sided. Due to these factors, it can be clearly seen from either side of the street. Some local sign regulations are quite strict on the size of horizontal signs, so this type of sign is often used in European and historic American cities. The Roof Sign (The Roof Sign) The roof sign is erected on the roof of the building. , wholly or partially fixed to the building. Like freestanding signs, it's primarily aimed at a more distant audience or the driving crowd. Studies of the U.S. motel industry have shown that the increased visibility of these rooftop signs serves as a significant indicator to those unfamiliar with the location of the area. Backlit eaves signs Technically speaking, backlit eaves signs are part of a canopy-shaped transparent organic plastic sheet that is backlit from within the object using a fluorescent or high-brightness light source. Due to the high transparency of the plastic panels and the uniform luminescence across the entire canopy, the backlit eave sign can provide efficient recognition at night and illuminate dark city streets through the luminous portion of the sign. The Awning Sign The eave sign is a non-luminous sign made of soft material in the shape of an eave, which is usually painted or printed on the surface of the material. The extended dimensions of an eave sign are provided by not exceeding the true eaves in both horizontal and vertical distances. Eaves-style signs can enhance three-sided printing. Because it does not emit light, its recognition efficiency at night is reduced; at the same time, the size limitation means that it may not reach potential customers. Business people should realize that canvas eave signs require maintenance and lack durability. Electronic Message Center (The Electronic Message Center) The electronic message center is usually an electronic or electrical control device used to display time, temperature or other information. Similar to reading boards and window signs, messages can be changed efficiently and quickly. Electronic information signs can display various information in sequence. Many businesses use this logo to publish public information and products. The Readerboard logo (The Readerboard) The information on the reading board logo can be replaced manually and is usually composed of separate text and pictures framed on the panel. Such as window signs, which can advertise special prices and services. It can also be placed where it will be easily visible to motorists. To use reading board signs effectively, the information needs to be changed frequently. If reading board signs are not well maintained, passing people will only get a negative business impression. The Banner Sign Description: The Banner Sign is made of lightweight materials such as cloth, paper, and flexible plastic, and is usually fixed to a solid frame in an open format. Flag signs are often used for temporary occasions, such as announcing grand openings, real estate sales, or other special promotions. Flag logos often give people the impression of novelty and excitement.

Edit the classification of logos in this paragraph

Logos can be divided according to the functions used: trademarks, logos, logos, corporate logos, cultural logos, social activity logos, social welfare logos, Service signs, traffic signs, environmental signs, marks, symbols, etc.

As a special way of intuitive connection between human beings, it is ubiquitous in social activities and production activities, and it is increasingly showing its extremely important and unique function.

Edit this paragraph Alternative applications of logos: information innovation definition

The new definition of information and the traditional definition of information have always been incomplete. The key is that the "logo =" was not enabled earlier. The word "logo" means "identification". The traditional classic definition of information, with the addition of the word "logo", is immediately upgraded to the standard version of the definition. For example, the famous Wiener's negative definition of information (before transformation): Information is information, and information is neither matter nor energy. After transformation, the inverse Wiener information definition: Information is information, and information is the identification of matter, energy, information and their attributes. Deng's original definition of information in 2002: Information is a collection of attribute identifiers of things. Follow the imitation definition: Information is the representation of the attributes of things (universal reduction, addition).

Edit this paragraph Object Marker Recognition

Correct identification of object markers is the prerequisite for correct positioning. If the object markers are misrecognized, the wrong ship position will be obtained, and even lead to navigation accidents. . When locating landmarks, you should try to use isolated and obvious landmarks, which are relatively easy to identify. It is more difficult to identify continuous hills with similar heights and shapes. The same object mark seen at different directions and distances has different shapes, which also brings certain difficulties to the identification of the object mark. Commonly used object identification methods include the following. 1. When using special object identification to identify object landmarks, you can first identify obvious, isolated, and prominent object landmarks, such as beacons, isolated islands, protruding mountain spouts, distinctive mountain peaks, etc., and then identify the objects in front, back, and left of it. mark. Some object markers have special shapes or colors. Some object markers are named based on their characteristics. These object markers are easy to spot. After identifying these special landmarks, surrounding landmarks will be easier to identify. 2. Use contour lines to identify object markers. Imagine cutting an island horizontally, layer by layer, at equal heights from bottom to top, then a number of cut lines of different sizes will be formed on the surface of the island. Since the heights on the same incision line are equal, they are called contour lines. These contour lines are then projected onto a horizontal plane to form a circle of contour coils, which outlines the island's appearance. It can be seen that the characteristics of the landform shown by contour lines are: (1) The height of each point on the same contour line is equal. (2) On the same picture, the more contour lines there are, the higher the mountain will be; the denser the contour lines will be, the steeper the slope will be; conversely, the lower the mountain will be, the gentler the slope will be. (3) The curved shape of the contour line is similar to the solid shape. By mastering the above characteristics, you can roughly judge the shape of the object when viewed from different directions based on the contours of the object on the chart. When you see an object mark during navigation, you can roughly determine what object it is based on its shape, the relative position of the ship and the object mark, and the contour lines on the chart. 3. Use the scene map to identify objects. The scene map is a subject sketch (or photo) drawn by the ship at a certain position and compared with the main objects and scenes of practical significance in the frequently sailed sea area. The name of the main objects and the location of the viewing points are usually marked on the landscape map. Currently, nautical charts, route guides, recommended navigation methods and other materials all have contrasting views of some major objects, which can be used to identify objects during navigation. When using the scenery map, the boat must be located near the viewing point marked in the scenery map, otherwise the layout of the objects will be different and it is easy to misidentify the objects. Black and white or light and dark lines on landscape pictures are generally only used to express their morphological characteristics. The distance between objects is expressed by the level of outline. Wuhu Reef is relatively close to the viewing point. 4. Use ship positions to identify object markers. When there are many object markers, first use two or three easily identifiable object markers to observe the ship position, and identify the objects that need to be identified while measuring the ship position. The orientation of the object.

After the ship's position is determined on the chart based on the identified object, draw the measured true bearing line of the object that needs to be identified from the ship's position. The object indicated by this line is the object that needs to be identified, and it can be read from the chart. name. A and B are the identified objects, and C is the object to be identified. During navigation, while observing A and B for positioning the two-mark force positions, observe the position of C-mark. After drawing the ship's position on the chart, you can follow the bearing line of mark C to find the position of mark C on the map.