World famous brand shoes: an introduction.
There are GUCCI, Dior, LV brand LV-Louis Vuitton,
CENCUA, CHANEL, GIVENCHY, ADIDAS, Clarks.
The following is an introduction to these brands:
GUCCI:
GUCCI Chinese pronunciation [gu (one sound) + qu (softly) + yi (softly) )], English pronunciation [ɡu:tri:]. Chinese translation is Gu Qi.
Gucci brand fashion has always been famous for its high-end, luxury and sexy. With its brand image of "a symbol of status and wealth", it has become the consumer darling of the wealthy upper class. It has always been favored by business people. In addition to being fashionable, Without losing elegance. Gucci is now Italy's largest fashion group.
The "Gucci Kingdom" was founded in the 1930s by Guccio Gucci.
Brand History
From a high-end leather shop in Italy to a super brand that leads global fashion, from the decline of family disputes to the rebirth and rise after Tom Ford took over, Gucci has gone from the clouds to the bottom. The story of going from the bottom of the valley to the clouds is truly a legend.
Guccio Gucci, the founder of Gucci, was born in Florence in 1881.
Branded products
Clothing, leather shoes, watches, home accessories, pet products, scarves and ties, and perfume.
Dior brand:
Country: France
Year of creation: 1947
Product categories: women's clothing, men's clothing, perfume , fur, underwear, cosmetics, jewelry, shoes and children's clothing, etc.
Founder: Mr. Christian Dior
Company Headquarters: Paris, France
Christian Dior was born in Normandy, France in 1905. "Dior" in French is a combination of "God" and "gold". Gold later became the most common representative color of the Dior brand.
[Edit this paragraph] Brand Identity
Dior clothing is different from other brands. It never uses any obvious logos such as CD or Dior on the clothes, and the Christian Dior logo is on the clothes. Paris is the only way to identify it.
Dior in China
1. Clothing counter
The only Dior Homme men’s clothing stores in the country are the Shanghai 66 Plaza store opened in 2005 and the Beijing Financial Street store opened in 2007 There are shopping mall stores and Wangfu Peninsula Hotel stores as well as the Tianjin Friendship Shopping Center store opened in 2008.
Dior women's clothing has 10 stores nationwide in Beijing, Shanghai, Tianjin, Hangzhou, Guangzhou and Harbin.
LV brand LV-Louis Vuitton (LouisVuitton)
LV-Louis Vuitton (August 4, 1821 - February 27, 1892), One of the most outstanding fashion designers in French history.
(Louis Vuitton) Louis Vuitton was founded in 1854 and is now part of the Moet Hennessy LouisVuitton Group, a French company specializing in high-end luxury goods. Founder Louis Vuitton's first job in the LV jewelry industry was packing luggage for celebrities and aristocrats when they traveled.
Louis Vuitton’s approach is to insist on making its own brand, adhere to its own brand spirit, make different things, and provide everyone with a real cultural thing, and then hope that Louis Vuitton will have More people who know Louis Vuitton should pay attention to Louis Vuitton's products. We welcome those who do not have the spending power yet, but have the consumption awareness or pay more attention to culture than products. Maybe one day they will have this choice. If you have the ability, you will choose Louis Vuitton immediately
CENCUA brand, the Chinese name is "Qianqiuya".
Chinese pronunciation [cen (one sound) + cu (one sound) + a (soft voice)].
Brand history:
In 1943, a man named Jack Hubert A man opened a small leather shoe processing shop in the small town of Glasgow, England, and named it: CENCUA. At this point, the CENCUA Qianqiuya brand was born.
Features of this brand:
Fashionable and elegant, but not lacking in retro features.
The designer advocates individual and independent design style!
It is very comfortable to wear.
The leather and accessories of the shoes are very particular.
Especially suitable for tasteful men and women
Currently, the brand's popular design style is gradually being integrated into the pursuit of designers.
Another major feature of the brand:
It has strong cultural characteristics. Because the city of Glasgow itself is a city of culture and architectural art in the UK, you can see a lot of cultural introductions about the brand and the cultural connotation of each exquisite product in the brand store.
The product categories of Qianqiuya brand are mainly apparel: shoes, clothing, ties, etc.
CHANEL Chanel:
Founder: Gabrielle Chanel (Gabrielle Chanel) Registered place: Paris, France (1913).
Founder Gabrielle Chanel Chanel founded Chanel in Paris, France in 1913. Chanel has a wide range of products, including clothing, jewelry, accessories, cosmetics, and perfumes. Each product is famous far and wide. Especially her perfumes and fashions.
Chanel (CHANEL) is a famous brand with more than 80 years of experience. Chanel fashion has always had an elegant, simple and exquisite style. She is good at breaking through tradition and successfully tied up the "five-flowered" style as early as the 1940s. Women's clothing was promoted to be simple and comfortable. This may be the earliest modern casual wear.
Brand development:
In 1910, Coco opened a millinery shop in Paris. With her extraordinary needlework skills, she sewed one hat after another. Simple and attractive hat. Two of her confidants introduced her to many celebrity guests. At that time, women were tired of fancy trimmings, so Chanel's simple hats were as refreshing as an oasis for them. In just one year, business increased steadily, and Coco moved her store to the more fashionable Rue Cambon. This area is still the base of Chanel's headquarters. Making hats could never satisfy Coco's ambition for a fashion career, so she entered the field of Haute Couture. In 1914, Coco opened two fashion stores, and Chanel, a fashion brand with far-reaching influence on future generations, was officially born.
Chanel's design has a distinct personal touch. She pursues freedom but is attached to men; she is strong and independent but has a full sense of femininity. Her hometown - Auvergne in central France - is a poor area full of extinct volcanic terrain. When she was seventy, she once described herself as "the only immortal active volcano in Auvergne"; now, looking at the pop industry with complex brands emerging in large numbers of new people , Chanel is still an active volcano that will never die in the fashion industry.
GIVENCHY:
Hubert de GIVENCHY, the founder of Givenchy (GIVENCHY), was born in 1927 in an artistic family in Beauvais, Normandy, France. Showing his artistic talent since childhood, GIVENCHY decided to become a fashion designer after visiting the costume hall of the Paris International Exposition at the age of ten. From 1945 to 1949, he worked as a designer for the companies of Lucien Lelong, Robert Piquet, Jacques Fath and Schiapareli in Paris.
The luxurious and elegant style of GIVENCHY is more or less a reflection of its personality.
Hearty and modest, coupled with the romantic affection of the French, GIVENCHY has won the reputation of a gentle gentleman in the clothing industry. He once said: "Real beauty comes from respect for tradition and admiration for classicism." This sentence accurately depicts him as a perfectionist and has become the essence of his design.
ADIDAS:
In 1948, Mr. Adi Dassler, the founder of adidas, used his first name adi and the first three letters of his last name (Dassler) to form "adidas" as a product. brand and applied for registration; the following year, adidas's third-line trademark came out.
The founder of adidas, Mr. Adi Dassler, is a German with athlete status and shoemaker skills. Because he could fully understand the needs of athletes, he had exquisite craftsmanship and inventive genius; so in his life, he invented more than 700 sports-related patented products, thus creating the adidas sporting goods kingdom. Mr. Dassler began hand-making sports shoes in 1920. After that, athletes from all over the world often wore Mr. Dassler's sports shoes and won honors in the Olympic Games; his fame gradually became louder in the international sports world.
In 1972, adidas launched the well-known trefoil trademark, which was widely used in clothing accessories. Adidas's success is mainly due to the marketing and mass communication genius of Mr. Dassler's eldest son Horst Dassler. Horst understood the importance of promotional activities in building a sports brand image, and personally attended the 1956 Olympic Games in Melbourne, Australia, to promote the adidas brand. His innovative ideas made him the originator of modern sports marketing. As the global marketing network continues to be established, adidas has become increasingly important and famous in the sporting goods market.
In addition, since the 1970 World Cup, Adidas has become the official ball sponsor of FIFA and has provided game balls for every subsequent World Cup.
Adidas currently has three major series: sports performance series (three stripes), sports tradition series (Clover) and sports fashion series (Y-3).
Clarks:
Italian brands are the most expensive leather shoes, but most Italian brands are luxury brands. There are only a handful of brands that are famous all over the world and can fly into the homes of ordinary people, and Clarks is one of them.
Cyrus Clark was a sheepskin rug businessman. In 1830, his brother James Clark joined his company and launched sheepskin slippers, which were very popular. In 1856, the company introduced the Singer sewing machine, which greatly improved the quality and quantity of production and laid a solid foundation for Clarks' century-old business. Subsequently, Clarks launched the "Hygienic line" shoe series, which was based on the thoughtful shape of the human foot. It was very popular as soon as it was released, establishing Clarks' brand image as a manufacturer of foot-friendly shoes.