The cultural connotation of "DELICIOUS"
The company registered the "DELICIOUS" trademark in 1989. As the main brand of the enterprise, it is closely related to the British "DELICIOUS" (delicious and unparalleled). Homophonic, this translation not only matches the pronunciation of "Delis", but also accurately expresses the characteristics of Delis's healthy food. It is a typical example of the combination of Chinese and foreign trademarks. It not only spreads the literal meaning and product quality, but also expresses rich ideas. connotation. "Delis" means as the name suggests: Delis, where you get benefits and benefits. Its cultural connotation lies in the fact that the development of the enterprise benefits from the party's rural reform and people-enriching policies; it benefits from adhering to the development direction of deep processing of agricultural and sideline products and the integration of trade, industry and agriculture; it benefits from the support of all sectors of society; it benefits from trend-setting high-quality products and broad consumption We benefit from the love of our employees and the hard work and enterprising spirit and loyalty of all employees. Therefore, the company adheres to the original entrepreneurial intention of "profiting from and giving back", creating the safest and most nutritious meat products for consumers, and providing the most long-lasting and broad development platform for participants.
A cultural system with the essence of “Six Ones” as the core
After 20 years of development, Delis Group has created a corporate culture system with the essence of “Six Ones” as the core , its core is "cultivating people", its soul is "innovation", its support is "integrity", and its measures are "self-discipline".
The essence of the "Six Ones" thought
One philosophy of survival: control over desires and gratitude. One purpose: to strengthen the body of the Chinese people and improve the quality of the nation.
One spirit: diligence, enterprising and unity. Loyalty
One standard: All remarks and actions that are conducive to the company's construction and development are correct; all remarks and actions that are not conducive to the company's construction and development are wrong.
A factory motto: Diligent and enterprising, think of others when they see the best, be united and loyal, only trustworthy; economic and social, people-oriented, benevolent, righteous, propriety and wisdom, do not deceive the sky.
A factory rule: when making money, you must first think about how to earn an extra penny before you make it; when spending money, you must think about how to save a penny before spending it; the raw materials of the same quality should be cheap; The price must be good but the quality is the same; if there is a difference between price and quality, pay a high price to buy good quality. Every cent of the customer's money is accumulated through hard work, and you won't earn a penny from the unintentional money; the higher the price of the product, the more it must be weighed and measured! It’s not money that material things are worth, and I don’t want a cent more! Delis only makes money with conscience! Customers are the parents of food and clothing. To despise customers is to be unworthy of future generations. Quality is the life of an enterprise. To ignore quality is to seek death! Cultivating people is the core of Delis' development, the starting point and mission of all work. Delis is "people-oriented" and advocates conscious self-management. If you can go to heaven, Delis will give you a ladder to climb to the sky. Innovation is the soul of Delis people. Delis creates and improves an innovation system for all employees, promotes the development of food technology and consumer concepts, constantly taps potential consumer demand, and innovates and guides high-tech consumer fashion. Integrity is the foundation of Delis' development and foundation. Delis provides real high-end meat products, real management, real life and business, and constantly improves the corporate integrity system with credit, quality and service as the main body. Self-discipline is a measure. An important principle of Delis culture is self-consciousness, self-discipline and self-management.
Important corporate philosophy
Image standard language: I hope you will be with me for a long time
Corporate responsibility: improve the diet and nutrition of the public and climb to the peak of meat science. Values: Create the safest and most nutritious meat products for consumers
Provide participants with the most permanent and broad development platform Market view: High quality leads to victory Dare to be the first in the world Marketing view: Innovative consumption concepts lead consumption trends
Service concept: Superiors serve subordinates, second-line workers serve first-line workers, upper-level processes serve lower-level processes, and all employees serve customers.
Quality concept: respect customers as our parents and regard quality as the life of the enterprise. Climb the peak of meat science and strive to achieve world-class standards.
Innovation concept: Innovate every day and develop together with customers.
Development concept: Small victory depends on wisdom, big victory depends on morality; concepts determine ideas, and ideas determine the way out.