Question 1: Top 50 Taobao brands Midea, Galanz, Septwolves, Sakura, Joyoung, Oaks, TP-link, Tenda, Mercury, Kingston, Asus, Intel, Gigabyte, Xiaomi, Huawei, Apple , Samsung, ZTE, TCL, Haier, LeTV, Chint, Seagate, AOC, Canon, Lenovo, Pinsheng, Delmar, Romas, Tianjun, Bull, Code, Feike, Aokang, Renben, Anta, Matt Spangwe, Antarctic, Arctic Velvet, Omron, Sannuo, Op, Sixth Sense, Durex, Omo, Yunnan Baiyao, Haoshentuo, etc.

The above brands are in no particular order and are basically the best-selling brands. The leading brand in product sales.

Question 2: Which Taobao brands require the most complete 10-point recharge

Question 3: What are the Taobao brands? "Taobao Brands" is a word-of-mouth bestseller "Taobao Brands" that has been praised by many Taobao sellers. A companion volume to "Taobao Marketing", a new work by e-commerce marketer Ma Tao.

Question 4: What is the Tao brand? Brands found on Taobao that are not offline but have the same quality as big offline brands but at a price that is a hundred times cheaper than offline

Question 5: Questions and answers about Taobao brands. More and more traditional brands are entering online. What is the living space of Taobao brands? What are the interests of merchants in becoming a Taobao brand? Will Taobao brands continue to sell goods at low prices? What is Tmall’s attitude towards Taobao brands? Regarding these hot topics of discussion from the outside world, "Tianxia Online Business" collected the voices of people from Taobao brands and Taobao e-commerce circles to discuss these issues. A Tao brand merchant: The problem with many Tao brands now is that they have removed the word Tao, not the brand. The problem with many Tao brands now is that they have removed the Tao word, not the brand. Some Taobao brands are selected because of their large sales volume, but it does not mean that you have the spirit of the brand. The first batch of Taobao brands can be said to have grown in a greenhouse. Because of the rapid development of China's entire B2C online shopping market and Tmall's sufficient resources, these Taobao brands took off. However, in the face of more and more traditional brands entering online , Tao brand’s current position is very embarrassing, with the word Tao, how much awareness do consumers have? The new generation of Taobao brands generally focus on a very niche market. The Internet provides these brands with the best platform and has accumulated a large number of scattered users. Offline, it is difficult for these brands to get up. The birth of a new generation of Taobao brands shows that Taobao and Tmall are actually good incubation platforms for online original brands. However, Taobao and Tmall have always taken the path of a large and comprehensive mass market. Looking back at the international market, it has moved towards a segmented and tiered market, with high-end, high-end and low-end products clearly distinguished. How far the new generation of Taobao brands can go depends on how Taobao and Tmall position their platforms. In fact, Taobao brands are a good experimental field or vanguard for Taobao and Tmall. Raising the threshold of Taobao brands and focusing on the high-end market can not only remove the label of low-priced and fake products, but also improve the level of the entire platform. The launch of Taobao brands actually means that merchants have new needs. This also further confirms the need for Taobao to establish an ecosystem. Each brand corresponds to a different level of business district, including high-end, mid-range and low-end. This will also reduce the flight of Taobao brands. (At the request of the merchant, the name of the brand and the name of the merchant are hidden here. Inturn Yu Ying: Brand does not necessarily mean high price. The key is whether low price supports the operation of the company and has reasonable profit margins. The survival space of Taobao brand lies in uniqueness , that is, it must have core competitiveness that is different from mature traditional brands, and it must form differentiated competition, otherwise it will be difficult to develop.

Question 6: Why can’t the old “Tao brand” succeed? "It's uncomfortable to live

At the DCCI Investor Salon, he revealed, "A large number of 'Taobao brands' have grown up before Taobao, but many of those old 'Taobao brands' have scale. There is no profit, and development is difficult. However, a group of small brand companies that have emerged on Taobao have great opportunities."

He believes that non-platform companies are not suitable for investment. Brand companies all want to invest. There is a period of natural growth.

Judging from the history of American companies, good brands basically have a natural growth cycle of several decades. These companies attach great importance to operations, and their teams are slowly developing. Slowly grow. If, like some domestic brand companies, in order to pursue volume, they have to offer discounts, price cuts, and promotions, then sales will indeed increase, but profitability will decrease, and brand premium will decrease. If it is not profitable no matter how big it is, it will will face a crisis.

How to liven up the new "Taobao brand": small but beautiful

Jian Jiang attributed the new "Taobao brand" to several major characteristics: First, it is usually around 2008 They were founded basically on the tail end of Taobao's traffic; second, they basically have no investors; third, they are relatively less dependent on Taobao's marketing resources; fourth, store personalization is generally more prominent.

The customer base that these companies intend to target is very narrow, but in turn, the unit price per customer is very high and the gross profit is high. There are many such companies with annual sales of 20 to 30 million, and they may become Taobao in the future. The vanguard of the "Small but Beautiful" brand. Jian Jiang said that he is very optimistic about these companies, first "small and beautiful" and then "big and beautiful", but the growth rate of these so-called "slow development" companies that do not take VC money is not slow, and many of them can double every year. .

Jian Jiang also published an article on Tianxia.com, specifically discussing "Why clothing brands are not successful in Taobao", which is worth reading.

His main point is:

Taobao’s stage is different

Before 2009, it was Taobao’s “traffic bonus period”. At that time, there were few decent sellers. In order to improve customer satisfaction, Taobao intentionally supports large sellers with relatively high quality to become "Taobao brands". After 2008, it made great efforts to persuade a large number of traditional offline brands to enter Taobao. At that time, as long as you were a good seller, "little two" A lot of traffic resources will be given to you for free. That period was a golden period of growth for both “Taobao brands” and traditional offline Taobao brands.

After 2009, as Taobao’s transaction volume soared year by year, the growth rate of sellers and products entering Taobao was much higher than the growth rate of Taobao’s own customer traffic... The rapidly growing sellers competed for limited traffic prices. The result of this competition is that the average purchase cost of online customer flow has increased rapidly, even doubling every six months. Taobao will not sign traffic price contracts with brand sellers, and sellers can only bear the pressure of uncontrollable traffic price increases.

Unlike mature retail brands in Europe, America, Japan and South Korea, China’s offline clothing brands are still in the middle stage of development. During this period, the brands have only created “famousness” and most have not completed “loyalty” and “likeability”. "The shaping of. In other words, most customers only shop based on their feelings when "shopping". Few people will actively look for a certain brand of clothing and are willing to pay a higher premium because they like it. The lack of loyal repeat customers has led to the struggle to convert customer flow whether on Taobao or Taobao. From this perspective, Taobao brands that emerged in the early Taobao traffic bonus period are not fundamentally different from traditional offline brands, and they have disadvantages in terms of popularity.

Sellers’ profit margins are squeezed

In order to increase transaction volume and conversion rate, most Taobao brand sellers, whether they are from Taobao or Taobao, mostly use discounts and promotions. to boost performance. This has resulted in Taobao, which has a low unit price, further compressing sellers’ profit margins. On the one hand, there is pressure from discounts and promotions, and on the other hand, the rising cost of traffic purchase has resulted in the profits of many Taobao brands becoming thinner and thinner. The meager profits made them afraid to buy traffic. The more they bought, the more they lost, and they encountered growth difficulties.

Looking at European and American clothing brands, there are only two ways to go. The first way is to increase user preference and premium as much as possible, so that even if the scale is small, it can maintain a high net profit margin and a moderate growth rate. Recently, many "second-generation" Taobao brands, represented by "Hua Sheng Ji", have followed this path - seeking "strongness" first, then "bigness", from being small and beautiful to being big and beautiful. The second way is to become a supply chain company, guided by the efficiency advantages of large-scale supply chain, and take the path of branded clothing retailers. The most typical representatives in this regard are Zara and Uniqlo, but it is very difficult to truly achieve this path. Requires strong operational capabilities.

From a global perspective, can it really... >>

Question 7: How to apply for Taobao brand 1. Taobao brand only corresponds to a traditional well-known brand

2. Tao brand is not an application. It is defined as a new brand that is mainly operated by Tao department and has basically no sales offline

3. Tao brand must first apply for a trademark

< p> 4. To open a store as required, you generally need to form a company

5. Now that T-cat has changed to an invitation-only system, it is more difficult to open a new store

Question 8: How to build a Taobao brand Success password 1: Product focus

Brands are flesh and blood and spiritual. A brand must be the spokesperson of a specific group of people and must have its own unique personality. A brand that can cover all groups of people does not exist; Mr The ultimate reason for the success of .ing can be summed up in two words: focus; but the most difficult thing about building a brand is focus. You need to be able to withstand temptation. The result of not focusing is to dilute the original value of the brand, and eventually even the customers who should be captured will run away. Out of it, the category expansion of Fanke and Dangdang is the secret to success 2: Visual victory

I have a rather extreme point of view. All e-commerce companies sell pictures. You may object. No matter how good the pictures are, if there are no Good products and good services are equal to zero, but if you think about it conversely, how can customers perceive good products? Only pictures, and excellent pictures themselves are part of our high-quality services. It is difficult to imagine that as an online merchant, even the most basic communication with customers is If you can't do well in dealing with pictures, how can you provide other services well?

There are still many friends who are struggling with whether to sell goods or build brands. In fact, these two are the same proposition. They can promote each other, but the reason why they are not done well is largely due to visual problems. Let me ask the simplest question, has your store carefully planned and designed a brand story page? Let's imagine that if you are a brand, how can you let customers understand the brand most conveniently? Is it word of mouth? Therefore, any of the excellent Taobao brand stores has its own very complete brand story page;

Take a look at Mr.ing's store vision. From the store's color positioning, layout, brand story page combing, description page planning, etc., they strive for excellence. Of course, some Taobao brands such as Qigege and Afu are also very good. Pay attention to their own visual image, because they need to convert their hundreds of thousands of monthly advertising fees into profits, but the result of not paying attention to the store's visual image is that others can get two yuan in return when they spend one yuan, but we only get two yuan in return when we spend one yuan. It can be as big as a stone cow or as big as a sea.

Password to success 3: Single product detonation

E-commerce also abides by the 28-year rule. Mr.ing has reached the peak of its application. Each event promotion only Promote a product, which is what we know as a single product to win.

The sales volume of product No. 091 exceeded 40,000 pairs. This campaign enabled Mr.ing to establish its status as "the number one brand of men's shoes on Taobao". Success password 4: Whole-network marketing

Taobao is big, but the Internet is even bigger.

Doing e-commerce definitely does not mean only doing Taobao, but now Taobao occupies the vast majority of the market share, which is relatively larger. However, some well-known Taobao brands such as Mr.ing and Afu have already expanded their marketing to the entire network. This direction is the route that any excellent brand must take in the future. Because there are more and more sellers on Taobao, the resources will not increase, so the traffic will become more and more expensive, but there will be more space to display outside the site. According to A An accurate calculation made by Fu Essential Oil found that the direct cost of maintaining a popular post is actually very little, less than a few thousand yuan. In normal times, a good post is equivalent to a first share of 80,000 yuan - used in this kind of year Promotion, directly tripled, one post brings more than 200,000 in revenue!

Nowadays, there are too many marketing resources that can be used, but the most taboo is to use them all and not go into them all. We only need to make good use of one or two, like Sina WeChat Weibo is a very efficient marketing tool. For some small and medium-sized brands, without too much advertising costs, Weibo marketing has greater value and significance;

Success password 5: Qimi copywriting

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The traditional view is that advertising should display the biggest and most critical selling points of the product, because customers don’t have that much time to read our descriptions, but Mr.ing’s view is the opposite. Mr.ing’s product copy follows the "seven meters" Principle", which means that the printed copy of each product must be at least 7 meters long. Through this quantitative method, Mr.ing has exhausted almost all the selling points of a product, including not only regular items such as product renderings, detailed pictures, specifications, materials, etc., but also processing processes, popular science knowledge, inventory status, buyers Feedback and other selling points that most people wouldn’t think of.

Generally speaking, Mr.ing’s product description ideas generally have the following modules: 1. Matching package module; 2. Promotion module; 3. Product description module (this module is the most important ); 4. Warm reminder module; 5. Packing list; 6. Customer service center module; 7. Brand culture module; 8. Buyer instructions module; 9. Measurement and... >>

< p> Question 9: What is the Taobao brand? Taobao is a subsidiary website that specializes in selling branded products.

Question 10: What Taobao brands are available in the clothing category on Taobao? What clothing brands are in the top 10? Women's clothing, men's clothing, middle-aged and elderly clothing, children's clothing, or other