Chardonnay Colombard
It has the unique aroma of ripe honeydew melon and nuts, and the alluring aroma of oak. There is a refreshing, ripe chardonnay grape fruit aroma on the entrance, with just the right balance of acidity, a comprehensive oak flavor, smooth and long-lasting.
Foreign wine is the collective name for all foreign wines. The types of foreign wine are complex, but there are two main categories. One is brewing wine, which is made from cereals, fruits or other starchy or sugar-containing plants, fermented, stored and aged, such as wine and beer. France, Italy, South Africa, Australia and other places are important producing areas of wine. The second is distilled wine, that is, wine made from fermented wine that is distilled, purified, and stored and matured. Generally, the alcohol content is relatively high, which is what we often call spirits. Spirits can be divided into 6 categories namely Brandy, Whiskey, Tequila, Rum, Vodka and Gin.
A kind of foreign wine, a kind of culture
There is a story behind every kind of foreign wine, representing an exotic culture. Culture plays a large role in promoting foreign wine in China.
Brandy originated in France and was made by distilling wine again. The best quality brandy is cognac. Cognac is the transliteration of Cognac, a city in southern France. The brandy produced in this area is called Cognac, and is known as the "King of Brandy".
Remy Martin, Martell, Hennessy, etc. are all famous Cognac brands. In 1870, Emile Réy Martin chose the Sagittarius constellation as his trademark. He himself was also a Sagittarius (Sagittarius, November 23rd to December 21st every year). Sagittarius can be said to be a symbol of the birth of Cognac, because the distillation season of Cognac begins at the end of November.
Whiskey (Whiskey) The word "whiskey" comes from the ancient Celtic language "uisge beatha", which means "water of life". Scotch whiskey is world-renowned for its taste and aroma, and is the highest-selling whiskey in the world. Among the most famous brands are Chivas Regal, Royal Salute, Johnnie Walker, Jack Daniel's, Jim Beam, etc. Scotch whiskey is divided into three types due to different raw materials and manufacturing methods: Malt Whisky, Grain Whisky and Blended Whisky. Blended whiskey is the most popular, with Chivas Regal and Royal Salute both being blended whiskeys.
Rum is native to Cuba and is brewed by fermenting sugar cane. It has a pure and clear taste and is suitable for pairing with various soft drinks. Rum has a sweet taste, also called sugar liquor, which is a by-product of the sugar industry. The darker the wine, the older it is. Rum can be drunk directly on the rocks, but it is also widely used in cocktail mixers. Famous brands of rum include: Blanchard white rum, Meyer dark rum, Captain Morgan, etc. Rum, like Castro, is a symbol of Cuba.
Gin is made from juniper berries. It is colorless and transparent, with a pine nut aroma and a slightly sour taste. Originally brewed to prevent malaria, this wine has stomachic, antipyretic, and diuretic effects. But later it gradually transcended medical uses and became a favorite drink among the general public.
Vodka is made from grains or potatoes through distillation. The alcohol concentration is as high as 95 degrees, and then diluted with distilled water to 40 to 60 degrees. Common vodka brands include Bolskaya, Cossack, Smirnov, etc.
Tequila is produced in the Mexican town of Tequila and is made from a lily plant called Agave. Tequila has been loved by Mexican Indians for a long time. The alcohol content of tequila reaches about 45°, and it is mostly used to make cocktails, but Mexicans often drink it as a pure drink.
Two hundred years ago, Jose Antonio Cuervo produced tequila using an exclusive distillation method in the town of Tequila, which was highly praised. Today, Golden Joys is the number one brand of tequila.
Wine tasting and discussion
Some people say that wine tasting is a good channel for appreciating history and culture. In modern cities, there are more and more occasions for wine tasting. At business banquets or social gatherings, foreign wine often becomes a tool and topic for people to communicate. Sometimes, it can even act as a catalyst to facilitate business interactions. For example, when talking to European and American people, if you can tell some stories about foreign wine, it is possible to deepen the other person's favor. Regular communication with people in the wine industry is a good way to increase your “wine experience”. We have invited some wine industry experts to share their views on wine for readers to share.
Shen Yuhui, CEO of Fulong Company, has been selling wine in mainland China for more than ten years. He said, "I will insist on being a pioneer in spreading wine culture, so that everyone can share my feelings and happiness." "What we sell is not just wine, but an elegant and fashionable healthy lifestyle." He said The selected products sell well in China, and some of them have won international awards.
Shen Yuhui also said, "I like wine, just like I like beautiful women. Wines from different countries are like women of different styles." Personal tastes and preferences are different, and the same bottle of wine will taste better in different wines. People have different tastes in their mouths. There is no distinction between good and bad wines that are truly imported, only in taste.
Shen Yuhui became obsessed with wine while working in Australia. Once, when he returned to China for an inspection, he found in Guangzhou that because the importers did not understand wine, many wines "died" after being stored in the warehouse for a few hours due to poor storage conditions (the storage temperature of wine should be between 15 degrees and 20 degrees Celsius). dead". He said: "Wine is alive and very delicate." So he started the wine import business and has been in business ever since. Wine is no longer a commodity in his mind, but a part of life.
Investment Grade Wine (IGW) refers to wine that can be stored for a long time and increase in value over time. There are fewer than a hundred wines that qualify as investment grade. Wines with aging potential are not necessarily investment-grade wines. Like any investment commodity, the price of investment-grade wine cycles up and down, so buying time is very important. Investing in wine, like other investments, is not guaranteed to make a profit. The great thing about investment-grade wine is that you can still enjoy it even if the time is bad or unsuitable to sell. This is something that investing in the stock market does not have.
Berry Bros & Rudd (BBamp; R) is a British liquor company with a history of more than 300 years, and its customers are mostly celebrities and dignitaries. It is also a long-time wine supplier to the British Royal Family. The company's products are all printed with the Queen's logo. With a history of more than 300 years, BB & R is very rich in wine sources. Sun Xitai is the general agent of BB & R in China. He said, "We are like a 'bank of wine', ensuring that the needs of our guests can be met to the maximum extent. Our library is very large, so many suppliers cannot get it. You can find it all with us.”
There are many fine wines in the world. For those who are just beginning to be interested, you can first remember some of the most famous places of origin. For example, Bordeaux in France, where expensive wines come from. Among them, France's Chateau Lafite is the best, and other outstanding ones include Latour and Mutong. There are also some good wine-producing areas around Bordeaux, which are not so famous, but the wine is also very good. France has a winery rating system, but the classification of the winery does not completely determine the status of the wine, because the year of production is also very important, and the price of the wine will be adjusted at any time according to market changes.
Xue Huayi from the Beijing office of Jin Kuai Huo International Group said, "Tequila has been in China for some years. Jin Kuai Huo has carried out a large number of promotion activities and knowledge training in the Chinese market, and has a deep understanding of tequila. The consumer groups who understand and recognize wine are gradually expanding, and the global sales of tequila are driven by young people. The sales of tequila in China are showing a significant growth year by year. ”
Alcoholic beverages present a diversified pattern in the international market, and consumers are diversifying their choices of alcoholic beverages and drinking methods. Tequila is the wine for parties, the wine that makes people happy, and it leads countless fashion trends. Therefore, it shows the characteristics of fashion items and becomes part of the lifestyle of fashionable groups. Golden Happy Tequila won the tenth honor in the 2006 Global Foreign Liquor Competition, accounting for 35% of the sales of similar brands.
The Mexican CRT Association (Tequila Industry Organization) strictly stipulates that only alcohol brewed from Blue Agave, which grows in the town of Tequila, Mexico, can be called tequila. Authentic tequila can be identified by having a NOM plus a specific number awarded by the Mexican CRT Association on the bottle label. The agave plant, the raw material used for tequila, has a long growth period and takes 8 to 10 years to be harvested and used for winemaking, unlike the annual growth period plants used in ordinary wine.
Jinkuaihuo's "happy life" concept, coupled with excellent quality, vitality, excitement and fashionable life identity, are attracting a large number of fashion consumers. As one of the important representatives of Mexican culture, Jin Kuaihuo has also done a lot of work to promote two-way cultural exchanges between China and Mexico. Tequila brings two distant countries together.
China's wine market is moving forward steadily under the market economy. Among the two major consumer groups, high-end business people and fashion people, the appeal of foreign wine has increased significantly. Foreign wine is no longer a prop in the hands of the nouveau riche. The topic everyone is discussing now is: Should foreign wine be drunk neat or mixed? The mainstream society in mainland China has accepted it, and foreign wine is enriching the content of our lives.