After a period of time, the company gradually resumed operations. At the same time, Li Deyi had an idea that became stronger and stronger: in order to truly resume normal operations, all necessary equipment needed by each store must be provided and guaranteed in a timely manner. If you want to grow raw materials, you must establish your own distribution base. At the same time, you must also make up your mind to enter the catering industry and create your own brand.

To create your own catering brand, the first thing you need to face is to set up a name as a synonym for the company's continuous and sustainable development, and then the design of the corporate trademark, which is related to the future and destiny of the company. They spent nearly half a year, inviting senior people and design experts in the catering industry. After repeated research and thinking, they finally settled on the three words "Daddy Li" as the company's brand name among many names. The company's logo is in " There is a classical seal with the word "李" above "Daddy Li". "Daddy Li" is a very simple and common name that gives people a strong sense of intimacy. The seal with the character "Li" is a traditional Chinese seal cutting. It symbolizes the profound cultural heritage of "Daddy Li". On October 28, 2001, his Beijing Li Lao Daddy Fish Head Hotpot Co., Ltd. was officially established, and the company's three stores in Beijing were also listed at the same time. After the establishment of "Daddy Li" company, the company achieved fruitful results after a period of operation. Its half-year performance almost doubled that of the original chain store, which made him more confident in the "Daddy Li" brand. After two years of operation, the company has made huge profits. In addition to repaying the money raised in the initial stage of opening the store, employees also received considerable bonuses at the end of the year. He was very pleased.