With the popularity of the Internet, offline companies have begun to connect to the Internet and move their products online to accelerate digital transformation. Since we are moving to online sales, the platform is particularly important. As one of the world's largest e-commerce platforms, the Tmall platform has attracted the attention of many merchants who are preparing to switch to e-commerce platforms. When settling on the Tmall platform, trademark is an extremely important aspect. So is it okay to use the TM trademark when opening a store on Tmall? The following will give you the answer:

The r mark is the mark of "registered trademark", which means that the trademark has been applied for registration with the National Trademark Office and has been reviewed and approved by the Trademark Office to become a registered trademark. rTrademarks have the characteristics of exclusivity, exclusivity, and uniqueness. They are exclusively owned by the owner of the registered trademark and are protected by law. No enterprise or individual may use it without the permission or authorization of the owner of the registered trademark, otherwise they will bear infringement liability. The tm mark is a sign of "trademark under registration", which means that the trademark has been applied to the State Trademark Office, and the State Trademark Office has also issued a "Notice of Acceptance" and entered the opposition period, which can prevent Others have filed duplicate applications, also stating that existing trademark holders have priority. To put it simply, the tm trademark has not been successfully registered, and the r trademark is a successfully registered trademark.

So is it okay to use the tm trademark when opening a store on Tmall? Normally it is impossible, the tm trademark is just that this trademark has been accepted.

1. After a one-year public notice period, you need to apply again, so Tmall does not support tm opening a Tmall store to avoid this situation. If you pay in time to enter the Tmall store and are not qualified, the contract will be canceled after renewal. So Tmall is now an invitation system. If you recommend yourself, you will not be able to enter the Tmall store.

tm stated that the trademark has been applied to the National Trademark Office, and the National Trademark Office has also issued a "Notice of Acceptance" to prevent others from filing repeated applications and also indicates that the existing trademark holder has priority to use right.

2. According to Tmall’s regulations, only those trademarks that require trademarks to be in “application for registration (i.e. (such as the “tm” trademark), and the registration application time is more than six months, are now required to have a trademark status of R In addition, registered trademarks must be registered for at least two years and cannot be transferred within the past year. For some categories that originally did not have trademark requirements, such as restaurants, food, books, and audio-visual products, the new regulations require trademarks to be registered within 6 months of application. "Registration application accepted" status (i.e. "tm" trademark)

3. In accordance with the provisions of Article 6 of the Trademark Law and Administrative Regulations, a trademark registration application must be submitted. Once approved for registration, it shall not be sold in the market. Article 9. The trademark applied for registration shall have distinctive features, be easy to identify, and shall not conflict with the prior legal rights of others. The trademark registrant shall have the right to indicate a "registered trademark" or registered mark.

The above is the answer to the related question: Can I use the TM trademark to open a store on Tmall? There are trademark requirements for opening a store on Tmall, but it does not mean you can open a store with a trademark. Friends must pay attention to the distinction. The difference between tm trademark and r trademark. For more information about trademark issues in Tmall stores, please consult a professional intellectual property consultant!