Moncler has only one logo, which is a combination of the letter M and a rooster. All other logos are fake.

Monlacer is purely a product of domestic counterfeiting. The trademark has not been registered. It just deliberately swapped the positions of the "c" and "l" in the "Moncler" trademark, and after the transposition, the two letters were replaced. Add "a" in the middle, and only replace the rooster head on the left with a chicken tail on the graphic trademark, causing consumers to mistake it for "MONCLER" brand clothing.

New store opening

Following Shanghai Henglong, Beijing Guomao and Harbin Zhuozhan stores, Moncler has opened its fourth brand boutique in the Chinese market in Beijing's Sanlitun North District.

The new store marks a new level for Moncler’s global sales strategy. The brand aims to maintain the steady growth of directly-operated stores in important cities around the world, supplemented by increasing the number of stores in the most high-end ski resorts.