Records from the National Enterprise Credit Information Publicity System show that September 29, 2018 is the day when Red Bull China’s operating period expires. This means that if the shareholders of all parties fail to reach a consensus on the extension of the company's operations, the cooperation between Yan Bin and the Xu family will officially end. Including Red Bull China, many domestic Red Bull factories will no longer be able to produce Red Bull drinks.

A final judgment of the Supreme Court has revived the flames of war between China’s Red Bull and Thailand’s Tencel. This final judgment determined at the judicial level that the Red Bull series trademarks that are popular in China belong to Thailand's Tencel. As the actual operator of the Red Bull brand in China, Red Bull Vitamin Beverage Co., Ltd. (abbreviation: China Red Bull) is obviously unwilling to hand over the "children" it has raised to others.

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Thailand Tencel suggested using "Red Bull" as its Chinese name. Yan Bin believes that the localized "Red Bull" will be more easily accepted by Chinese consumers, and even Personally write the word "red" in the Red Bull trademark.

If Red Bull founder Xu Shubiao hadn’t passed away in 2012, China’s Red Bull might have continued to be “popular”.

As Thailand's Tencel was taken over by Xu Shubiao's younger son Xu Xinxiong, "friction" between the two sides gradually began.

In 2014, Thai Tencel unilaterally stopped supplying flavors, spices and other materials. In 2016, Thai Tencel announced that the Chinese Red Bull trademark had expired, and the two parties started a trademark ownership dispute.

For four years, Thailand’s Tencel has been clinging to its guns, which has greatly affected China’s Red Bull market, with sales performance fluctuating. Sales reached 21 billion yuan in 2016, a year-on-year decrease of more than 2 billion yuan; it fell to 19.6 billion yuan in 2017, and it was only in recent years that the annual sales scale returned to 20 billion yuan.