Color is composed of various colors, and color is immediately reflected according to the basic color characteristics of hue, lightness and purity. Such as bright tone, dark high tone, fresh tone, gray tone, cold tone, emphasis, weak tone, soft training, hard tone and re-tone. "Next people will explain color matching techniques. Total area coefficient.

In addition to hue, lightness and purity, the total area of color is the key factor that directly harms color. The first consideration of color matching is the distribution of large-scale colors, which have long-distance visual impact. In addition, when the contrast between two colors is too strong, the total area of one color can be expanded or reduced without changing hue, purity and brightness. Reading recommendation: color tips! Color contrast deployment

visual identity

Visibility is about the texture of color scale. Excellent visual recognition is very important in visual communication design such as packaging and advertising words. On the one hand, visibility depends on the conspicuous degree of colors, on the other hand, it depends on the correlation between colors. Pay attention to the color

Paying attention to color is the most important color collocation in the total color, and it is the color collocation with comprehensive consideration of total area elements and visibility. Generally speaking, the brightness and uniformity are higher than the surrounding colors, but the total area is lower than the surrounding colors, otherwise it will not pay attention to efficiency.

Gradient color

Gradient is a kind of gradient color collocation, and hue, lightness and purity can all be gradient. Gradient color has a harmonious and colorful color practical effect, which is widely used in packaging color solutions. Adjacent color

Adjacent colors are different from focus colors. It is a kind of color collocation with similar total area and contrasting tone brightness in many aspects. This color collocation has obvious visual impact and then advertising part of speech. Representative color

This is not a conceptual color matching that immediately imitates the color characteristics of the content and is based on the mutual understanding of many customers. Suitable for mainly expressing the vitality and vitality of a certain kind of goods or mainly expressing a certain kind of subconscious.

Mark color

The logo color mentioned here is not the color of trademark logo, but the color matching of different types or similar types of colors on the packaging of main products. For example, the daily necessities and skin care products of the same famous brand have different colors, and different ingredients use different colors. In the solution, the total area, shape and location should be changed in many ways. Auxiliary tool color

It is a kind of color collocation opposite to focusing on color, and it is a service color collocation method, which plays the role of adjusting the total color or focusing on color. It is used to improve the color level and obtain rich and colorful color practical effects. In the solution of the design scheme, we should pay attention to not exceeding our authority, not blindly following the trend and misusing it. Color matching lessons showing * * * and.

golden rule

It is a very basic rule: 60: 30: 10, main color 60%, primary and secondary color 30%, auxiliary tool color 10%. This rule is the golden rule, which is very applicable at any time and anywhere.