Fancy trademarks are inherently attractive, and coupled with the influence of your own brand, the value of the trademark itself will also increase a lot. There are a lot of news about trademark applications on the Internet, such as Bilibili's "Hehehe", Tencent's "Stable We Can Win", Xtep's "Fun or Not", etc. These trademarks all look weird, and one can even be said to be more fancy than the other. These big companies have applied one after another, and they must have taken a fancy to the uniqueness of these trademarks. 1. Many companies apply for fancy trademarks

There are endless issues regarding trademarks. Some time ago, Haidilao applied for various "homonym" trademarks and "Lao" trademarks, which made people puzzled. Now Tencent has applied for a game language trademark called "Steady We Can Win", and Bilibili has even applied for a trademark called "Hehehe". Things that seem strange to ordinary people seem to be applied by all these big companies. No matter how you look at it, some things don't look like a "trademark", but they are all rushing to register it. The reason for registering a trademark may be that there are business opportunities or benefits. 2. Influence of other events

When this happens, I think it may be affected by other events. For example, Haidilao sued Hedilao, King of Glory was registered by a winery, today's fried dough sticks incident, etc. The emergence of these things made these large companies feel the crisis. If someone preemptively registers their related trademarks, your own business will definitely be affected in the future. At the same time, in order to ensure that I would have a good enough trademark to use in the future, I started to register trademarks aggressively. Even if these trademarks look gaudy, they don’t let them go. 3. Trademark value is high

The trademark itself is a very valuable thing. If a big company takes a fancy to it, it may cost millions or tens of millions. This was the case with Juhuasuan in the past, where a single trademark was sold for tens of millions of dollars. Some brands also use fancy trademarks to enter the market and become big brands.