The Chevrolet logo represents a patterned bow. Chevrolet is the name of Swiss racing driver and engineer Louis Chevrolet. It symbolizes the generosity, style and elegance of Chevrolet cars.
1908, william durant, the founder of General Motors, found an interesting pattern on the wallpaper of a French hotel during a trip around the world. He thinks this pattern can be used as the logo of a car. Later, this "golden bow tie" pattern really evolved into the logo of a Chevrolet car that sold well all over the world. It was william durant who changed the design of Chevrolet products and gave it a new definition, which made Chevrolet a great success.
1909 In the summer, Mr. William Durant invited Louis Chevrolet, a famous Swiss racing driver and engineer, to help him design a car for the public. But the cars made by Louis Chevrolet are big and expensive, similar to European racing cars, and their sales are not good. William Durant realized that they needed to compete with low-priced cars to increase sales, so they switched to simpler and more economical designs. But he kept the name Chevrolet because he liked the sweet sound of Chevrolet.
19 12, the first Chevrolet Xiaosi came out in Detroit. 19 17, the "490" car with a price of $490 successfully helped Chevrolet to increase its sales to 19000. 1927, Chevrolet grew into one of the automobile brands with annual sales exceeding 1 10,000 vehicles in the United States. From 65438 to 0965, Chevrolet became the first automobile company in the United States with an annual output of more than 3 million vehicles. Chevrolet's 65438+ 10 billion car was born in 1979. During this period, Chevrolet once set an industry myth of "selling a new car every 40 seconds". In 2004, Chevrolet sold more than 3.6 million new cars worldwide, accounting for 5% of the total global car sales that year. In other words, for every 16 new cars sold that year, there was a Chevrolet.
As the best-selling brand of GM in the world, Chevrolet has been well-known in the industry for producing safe and reliable automobile products for more than 90 years.
Chevrolet's unique brand features make it a global success, while GM and its joint ventures in China can better seize the opportunities brought by China's fast-growing market and diversified customer needs.
Chevrolet's world-renowned bow logo is familiar to more and more China automobile consumers with its consistent reliable quality and reasonable price.
The development of Chevrolet Company originated from 1909. At that time, william durant, the founder of General Motors, invited Louis Chevrolet, a famous Swiss racer and engineer, to help him design a car for the public. 1911165438+1October 3rd, Chevrolet Motor Company named after the designer came into being.
The initial goal of the new company is to make low-priced cars that can compete with Henry Ford's Model T. 19 12, the first Chevrolet five-seat station wagon "classic six-seat" came out in Detroit.
The famous Chevrolet "Bow" logo was officially unveiled on 19 14 two years later, and became one of the most famous corporate logos in the world in the future.