Jiang Xiaobai, a small bottle of liquor, is the most popular.

Jiangxiaobai is a naturally fermented and distilled sorghum wine brand brewed and produced by Jiangji Winery, a subsidiary of Chongqing Jiangxiaobai Liquor Co., Ltd. "Simple and pure" is not only the taste characteristic of Jiang Xiaobai, but also the attitude towards life advocated by Jiang Xiaobai. Jiang Xiaobai encourages young people to face their emotions directly, not to avoid them, not to be afraid, and to be themselves.

The brand proposition of "I am Jiang Xiaobai, my life is simple" has been extended and has penetrated into all aspects of the life of modern youth in the 21st century, and has spawned "face-to-face drinking dates" and "drinks with good friends". "Conversation", "I have a bottle of wine, I have something to say to you", "Another Me in the World", "YOLO Music Live", "All Things Grow Youth Art Exhibition", "Seeing the Cute World Youth Art Exhibition", " "Jiang Xiaobai Just Battle International Street Dance Competition", "I am Jiang Xiaobai" animation and other cultural activities.

The development of Jiangxiaobai brand?

In 2012, Jiangxiaobai registered a trademark. In March 2012, the Jiangxiaobai brand made its debut in the industry and launched the first pure sorghum wine "I am Jiangxiaobai". On December 29, 2016, Jiang Xiaobai exported to South Korea.

On November 9, 2017, the animation "I am Jiang Xiaobai" jointly produced by Jiang Xiaobai and Two Points Ten Animation was released on Youku, Bilibili, Tencent, iQiyi, Sohu, Mango TV, PPTV, and Tiantiankan online video platforms were launched simultaneously.

In September 2020, Jiangxiaobai’s new fruity sorghum wine fruit cube was launched. In 2021, Jiangxiaobai's 10th anniversary new product Golden Gai will be launched, with an upgraded pure flavor and fragrant wine. In August 2022, Jiangxiaobai was ranked among the top 500 Chinese brands in 2022.

Reference for the above content: Baidu Encyclopedia-Jiang Xiaobai