Huawei is trying to turn the internet celebrity’s catchphrase “way ahead” into its own trademark.

Recently, Huawei Technologies Co., Ltd. has applied for registration of the "Yuanyue Leading" trademark, which is internationally classified as transportation vehicles and scientific instruments. The current trademark status is awaiting substantive review. Huawei's Managing Director, Terminal BG CEO, and Smart Car Solutions BU Chairman have repeatedly used "far ahead" to describe the technological gap between Huawei and its competitors in Huawei releases. Subsequently, Huawei fans often shouted "far ahead" at Huawei press conferences to cheer for Huawei.

At the end of August 2023, Huawei launched the Mate 60 Pro, the first mass smartphone that supports satellite calls through the Pioneer Plan. Short videos related to "Far Ahead" broke the Internet, and "Far Ahead" became a Internet buzzwords.

The reasons why Huawei applied for the "Far Ahead" trademark:

1. The word "Far Ahead" itself has strong commercial value and can express a sense of superiority and leadership. , a sense of self-confidence, which is a powerful publicity and marketing tool for companies and individuals in all walks of life.

2. The term "far ahead" has a certain connection with Huawei's brand image. As a domestic and even global technology giant, Huawei's products and services have a leading position in many fields. Therefore, Using the term "far ahead" can leverage Huawei's influence and reputation to enhance its own visibility and credibility.

3. The word "way ahead" has received widespread attention and discussion recently and has become a hot word on the Internet. Therefore, using the word "way ahead" can seize the opportunity and attract attention. Generate topics, increase exposure and traffic.