In the national industry of modern history in Tianjin, everyone will talk about "Dayang" wool. "Arriving at Sheep" was produced by East Asia Wool Textile Co., Ltd. and founded by industrialist Mr. Song Yiqing.

Song Yiqing founded the wool textile industry, which can also be said to originate from his family. In his early years, my grandfather opened a shop in Yidu, Shandong Province, named "Dechang", which was responsible for purchasing and approving lace weaving. At that time, it was called Fa Wang Zhuang. He was admitted to cheeloo university in the spring of 19 16 under the condition of a relatively wealthy family. I can only study for half a year, and 18-year-old teenagers are greatly dissatisfied. When he returned to China during the summer vacation, he made an active request to his father to transfer to yenching university. After studying in yenching university for two years, he went to the United States to study. And returned to China after studying abroad on 192 1, and immediately began to participate in his father's career.

At that time, due to the large and small hair nets spread all over Shandong in recent years, his family's business also became sluggish. Therefore, Song Chuandian accepted his son Song Yiqing's idea and reorganized Dechang Hair Net into Dechang Foreign Firm around 1925, specializing in import and export business: exporting peanuts, hair nets, walnuts, carpets and straw hats. Import hardware, electrical materials, bicycles, cloth, woolen cloth, etc. After working for a while, my business is quite good, but this is by no means the goal of Song Yiqing. He is determined to develop industry. Especially in the United States, his careful study made him feel more concretely and profoundly that the reason why the United States is strong is because its industry is developed, and the American consortium giants are all industrial giants. Therefore, whenever there is an opportunity, he tries to make progress in industry. He thinks that since China is a big exporter of wool, why use British wool and why not spin it by itself?

Driven by this force, he finally entered Guinness, and rented an office building with several warehouses in Wuma Road (now Liberty Road, Hebei District) in the Italian Concession, covering an area of about 15 mu, with a monthly rent of 1,220 silver and a lease term of ten years. Song Yiqing slightly repaired those warehouses and turned them into factories.

After recruiting a large number of technical talents, Song Yiqing wooed some Shandong villagers to become shareholders, and soon gathered 14 shares, totaling 230,000 yuan, forming four shareholders (Song Yiqing's shareholders, his social friend in the "Lianqing Society" and the nephew of Xu Shichang, chairman of Beiyang Government). With sufficient funds and strong team, the wool spinning company is fully armed.

Reach the sheep-reach the ambition of the country

Song Yiqing, who has a strong sense of modern management, never takes it lightly, but solemnly holds a company backbone meeting and seriously discusses it. In the choice of factory name, he first denied the old name "Dechang", pointing out that "Dechang" is an old name and has always been the local image of the agent. If it is used in wool spinning company, it will inevitably cause misunderstanding of agents, and the sound is not loud. He abandoned this time-honored brand in form, but also abandoned its old management mode in essence, and named it "East Asia"-with new words and new meanings, it is located in East Asia, and it is necessary to rise in East Asia, inspire people and face the world. Therefore, the full name of the enterprise is "East Asia Wool Textile Co., Ltd."

So, what is the brand of the product? The first batch of wool was once called "East Asia" under the brand of the factory, but Song Yiqing always felt that it was not satisfactory. This is China people's own "national line", which is made of wool originally produced and exported. The brand name should be loud and clear, and it should be authentic to China people's ambitions and ambitions. So, within a few months of production, he called a meeting of the backbone to discuss it seriously. Under the leading thought of Song Yiqing advocating China's prestige, strengthening China's ambition and opposing foreign goods, Zhao Zizhen put forward the idea of "reaching abroad" according to the situation of foreign goods at that time. As the name implies, nature resists the connotation of foreign goods. Both loud and verve, Song Yiqing immediately applauded. His dream is to save the country by industry in order to compete with the textile giants in Britain and Japan. As a result, his mind has undergone earth-shaking changes: the products of British businessman Burton's factory are branded as "bachelor" and "bee". The brand name of the product distributed by Japanese businessman Kato Yanghang is "Sparrow". Bees, Sparrows, Sparrows and Bees, well, Song Yiqing's eyes lit up-turning the ocean into sheep, and sheep, especially brave sheep, were not enough to drive away these two small animals? "Arriving at the sheep" sounds as loud as "arriving at the ocean" to resist foreign goods. The two sheep are balanced, with prominent horns and wide eyes, without any concession. Isn't this also the heroic image and fighting spirit of the enterprise? Catch the sheep! Catch the sheep! East Asian sheep come to compete for the world! Therefore, Song Yiqing was particularly harsh in identifying trademark standard samples and refused to know how many well-designed schemes there were. Finally, he ordered someone to take a camera and take various real-life photos of the two sheep, which are also specially selected and carefully trained standard sheep. It can be seen that its attention and good intentions. Finally, a satisfactory one was selected from many photos, and this highly vivid trademark was launched.

Reach a tacit understanding with Ren Li Company.

At the critical moment when East Asia Wool Textile Co., Ltd. was preparing for trial operation, an unexpected change happened: Joe Chu, a business leader in Tianjin and general manager of Ren Li Company, was also optimistic about wool spinning, and set up a wool spinning factory with great fanfare under his company. Ren Li's strong economic strength, strong means and Zhu Jisheng's great fame are far from being comparable to Song Yiqing in East Asia. The wool spinning that Ren Li wants to build is a complete large-scale production mode from wool yarn and woolen goods to worsted, dyeing and finishing, and wool spinning serialization, which is similar to East Asia, but definitely different. It's like our own set hasn't left yet, and the enemy has already taken the lead with heavy artillery. Under the attack of powerful opponents, Song Yiqing knew that he could not recklessly, so he relied on the relationship of "United Youth Club" to chat with Joe Chu. Joe Chu is also an extraordinary person, knowledgeable, wise, broad-minded and knowledgeable. Nice to meet Song Yiqing. During the dinner, Song Yiqing confided to Joe Chu, and their meeting enhanced their friendship, so they really became good friends. Joe Chu further introduced to Song Yiqing the general trend and detailed status quo of wool market, as well as the experience in wool textile management and production. And actively limit the types of production in Ren Li; Focus on providing textile tops for traditional export carpets, mainly producing and selling uniforms and twill, and releasing East Asian wool.

With modern management science of Song Yiqing, Zhao Zizhen's public relations and management skills, several technical experts like Zhang Hanwen, and the way and support of an enlightened industrialist like Joe Chu, East Asia soon became famous and made its mark in Tianjin market. East Asia Wool Textile Co., Ltd. was officially announced on April 1932 15, a little over a year. After the Japanese invaders invaded the three northeastern provinces, the voice of boycotting Japanese goods became louder and louder, and even all foreign goods entered the unwelcome list. As a sudden emergence, "the arrival of sheep" quickly ran out of Guinness and went straight to the mainland and coastal areas, and the growth trend is still optimistic.

Let everyone become shareholders.

Song Yiqing once emphasized to employees: "I work in East Asia, which will give workers two benefits: First, let everyone become shareholders; One is that everyone learns real skills, that is, someone who has left East Asia can use the skills he has learned in East Asia to stand on his own feet in society. Working in a company, everyone will remember the benefits of the company. I don't ask everyone to thank me, Song Yiqing, but I ask everyone to love the company. Love the company not only loves you today, but also loves your own future. "

In order to realize his dream of developing industry, he eagerly thought that the road was slow, and he spent all his money to lay a solid foundation by trying to pull stocks. The name of the factory is "East Asia" and the products are "reaching sheep", which fully proves his wisdom and ambition in developing industry. Since its establishment, he has never left any retreat, not afraid of difficulties and obstacles, and went forward bravely.

The construction of "East Asia" is scheduled for February of the lunar calendar, and the northern spring in early spring is chilly. In order to ensure the construction, to find out the situation before shearing wool in the spring, and to take the initiative, He Yiran, the newly appointed general manager and a senior intellectual who has successfully studied abroad, personally went out and invited a wool merchant as a guide to travel across mountains and rivers and work hard as far away as Zhangjiakou, Datong and Baotou. In the evening, I found a random shop to stay, often staying in a humble shop where the little wool donor went door to door, and then getting up early the next day to continue to concentrate on his investigation. I often walk for dozens of miles in the wind and sand, hot and cold changes, just like an agent who is used to working hard for a long time, and sometimes I am unkempt by the environment, more like a rural vendor. He pays special attention to the whole process from shearing, purchasing, sampling, filing and estimating the net wool rate to packaging, weighing and shipping. He was so absorbed that he soon mastered it. In more than half a month, he became familiar with everything. Even adulterated wool can be quickly recognized by the naked eye. People who still have records now recall a passage at the scene: "At that time, it was almost impossible to see that he was the general manager. He was very particular about his appearance, but at that time he was disheveled and in sheep's clothing. At that time, he often lost his temper, his eyes were straight and he looked scary. Once, I fainted to the ground and was carried away. I don't know. I slept for less than three hours. I just woke up and found someone to talk to. "

"Not afraid of minority shareholders, I am afraid of fewer shareholders." This is a famous saying of Song Yiqing's efforts to enhance the economic strength of "East Asia". The cold of enterprises has quickly become a thing of the past, and the spring of "East Asia" has come.

"Arriving at the sheep" sprinted under the high pressure of the influx of foreign goods into China, and all the way was unimpeded. Among the difficulties of many national industrial products, it is unique and miraculously advances by leaps and bounds. Of course, there are many business relations, and paying special attention to product promotion, a modern means, also has its special role. Some methods are very close to today, which fully shows that Song Yiqing's business consciousness is ahead of the times and he is one of the people with the strongest modern business consciousness in his time.