"Wolf" combines wisdom, cleverness and unity, and is a group animal with strong fighting capacity, tenacious persistence and constant struggle for survival. The trademark figure of Seven Wolves is a tiger and a wolf running forward, with head held high and tail running forward, and the standing posture of four legs shows the courage and unique stretching image of the company's entrepreneurs to break through the tradition. As a whole, it is streamlined and dynamic, giving people a sense of courage and symbolizing the enterprising spirit of the enterprise. The English special word "Seven Wolves" and the Chinese word "Seven Wolves" are used. It symbolizes the company's future-oriented management style and United enterprise cohesion; Dark green is the standard color of enterprises, symbolizing youth, vitality and gestating vitality.
Second, the brand Evolution (evolution)
The brand "Seven Wolves" was founded in the late 1980s, and was carefully designed by seven young overseas Chinese and their relatives who were determined to establish a famous clothing brand in China. According to Minnan custom, "Seven" is an auspicious number representing life, vitality and victory. It not only represents a group composed of strugglers, but also contains the goal of brand appeal, which embodies the unswerving entrepreneurial spirit of young entrepreneurial groups. 1993, the CIS corporate identity system was fully introduced into the company, and the corporate image was completely shaped and improved. The trademark of the seven wolves was changed from the original lying wolf to the extroverted wolf, and the English name "SEPTWOLVES" was also renamed. With the connotation of the combination of the seven wolves, a very personalized brand was born.
Third, brand attraction (meaning of culture to brand)
The object of appeal of "Seven Wolves" products is struggling men, and it expresses the vicissitudes and unique maturity experienced by struggling men through products. "Seven Wolves" takes "advocating male official culture" as its own responsibility, connecting fashion culture with male official spirit, and will tell more and more wonderful entrepreneur stories according to this theme.
Four. Overview of corporate culture model;
● Create corporate culture with elite team ● Cultivate excellent employees with corporate culture.
● Sustainable brand management with excellent employees ● Promote industrial development with excellent management products.
● Pursuing enterprise benefits with industrial development ● Cohesing outstanding talents with enterprise benefits.
Five, seven wolves corporate culture declaration
We will always walk side by side with a warm, young and kind heart. Our team has the same vision and goals, the same beliefs and pursuits, and the same desire for ideals and a better life makes us care for each other, encourage each other and grow together. Honesty, truth-seeking, dedication and dedication are our eternal beliefs. We are nourished and reshaped by the corporate culture in this home of the Wolf clan, which endows us with new ideas and new ideals. No matter where we are, we will prosper because of it.
1, we follow the natural laws of life, always refuse inferiority and narrowness, and always be full of energy and self-confidence, because we firmly believe that an open mind and a positive spirit will keep us young forever, and we resist the aging of our souls because we give up our ideals and enthusiasm.
We regard our career as the pillar of our life. We respect the fruits of our labor and abandon laziness and hedonism. We will always take pleasure in our work and be proud of our dedication, because we firmly believe that labor and enterprising are the only way to obtain happiness and wealth.
We accept and create new things and oppose mechanical monotonous cloning. We believe that wisdom and youth, inspiration and personality are the source of professional innovation. We reject mediocrity, create fashion and trends, and always maintain unique charm.
We pursue long-term goals and believe in long-term investment philosophy. We despise deceptive promises and speculative behaviors that violate values, and always reject short-term interests, because we firmly believe that greed and quick success will destroy the foundation of our career success and lead us to failure.
We will always adhere to the principle of sharing, put an end to self-centered greed and egalitarianism that violate the principle of labor distribution, and always believe in the labor values of no pains, no gains.
6. We are united and friendly, and encourage * * * to make progress. We advocate individual heroism, but pay more attention to team spirit. Because we understand that the magnificence of the sea is due to the fusion and convergence of the tiny forces of countless water drops.
7. We regard the enterprise as our home, the dealers and employees as "partners", and the growth and harvest of our partners as our responsibility and pride. We treat each other sincerely, and we regard the establishment and improvement of an excellent welfare system and a beautiful ideal home as our honor and goal, because we will always adhere to the people-oriented business policy.
8. We advocate self-discipline and attach more importance to management. We firmly believe that only under scientific and effective collaborative management can individuals learn from each other's strengths and make the team gain extraordinary overall strength.
9. We firmly believe in equality, advocate mutual assistance, and oppose the old concepts of seniority and employment, because we know that only by creating * * * sharing can we bring prosperity to the team and the cause.
10, we are eager for applause and flowers, we need stage and lighting, but we respect the behind-the-scenes heroes who silently contribute, because we know that no matter what position we hold, we should be praised and rewarded as long as we go all out.
1 1. We always respect and love our customers, regard them as friends and brothers, and provide the best service with a grateful heart, because customers are the pillar and source of our career success.
12, we regard quality as the foundation of survival, we pursue and create a high-quality life: we create a superior and comfortable hardware environment, pay more attention to the supplement and promotion of spiritual nutrients, and spread civilization to the society bit by bit with our own behavior.
13, we love the environment and admire nature, we admire civilization and cherish resources, and we hate waste and profligacy, because we understand that resources are the common wealth of mankind, and any act of trampling on resources and the environment is a crime against mankind.
Business philosophy of intransitive verbs
Honesty, truth-seeking, dedication and dedication
[Notes]
Honesty:
Honesty is the value that guides us. Besides doing the right thing, we should always do the right thing, not just the legal thing.
The trust established by the internal integrity of the company is the value core of mutual trust that we cherish. Employees trust the company, dare to take risks, dare to take responsibility and dare to set ambitious performance goals.
The expectation of the society for the company is a kind of trust, and what we give back to the society must be honesty. Without integrity, there can be no sustainable management.
Reality:
(1) Seeking truth from facts has three meanings. The first layer emphasizes respect for objective facts, which is methodology. The second layer emphasizes exploration spirit and pragmatic style; The third layer emphasizes the mastery of laws, rules, methods and means.
② Starting from reality, don't aim too high, focus on lofty goals, be down-to-earth, dare to break through, be unique, go forward bravely and seek truth from facts, which are the spiritual cornerstones for the continuous development of the cause of the Seven Wolves.
(3) The seven wolves pay attention to being a man, being down-to-earth, taking one step at a time, and refuse to cheat and aim too high.
Dedication:
(1) Dedication is the spirit of encouraging dedication to the cause, which is essentially a continuation of the spirit of "endless dedication";
Pursue higher work goals, be brave in assuming work responsibilities, master better work skills, and cultivate a down-to-earth and refined work style.
③ Dedication is a positive attitude towards life. Respect the cause, enjoy yourself, persevere, respect the cause, focus on the cause, and do your job by all means.
Dedication:
(1) Be dedicated and never look back. For the happy life goal of family, friends, team and society, work together with peers, trust others, treat each other sincerely and make unremitting efforts.
Make unremitting efforts to win the respect of customers and dedicate the most fashionable and tasteful clothes to customers.