At the beginning of the 21st century, Davidoff began to use a new trademark (the trademark used on Davidoff products today).

In 2005, Davidoff terminated its authorization to manufacturers of luxury accessories products (such as leather goods, writing instruments, ties). Zino Davidoff Group began to directly develop and sell these luxury accessories under the brand name Davidoff (DAVIDOFF), and added new watch series. The first batch of independently produced watch series "VeryZino" was unveiled at the Baselworld Watch Fair in 2008.

Since 2008, Davidoff has launched three different watch series.

In 2009, the first Davidoff flagship store opened in Kuala Lumpur, Malaysia.

In 2012, the Davidoff Group decided to join forces with DKSH Group (DSKHGroup) to establish a joint venture - Zino Davidoff Luxury Watches and Accessories Ltd. (ZDLuxury Watches and Accessories Ltd.), and the company will produce Davidoff luxury goods. accessories.

In 2013, four more Davidoff boutiques opened in China, located in Xi'an, Yancheng, Guiyang and Nantong.