my country’s special protection for well-known trademarks is mainly reflected in the following aspects: 1. Protection of well-known trademarks that have not been registered in my country. Although some well-known trademarks have not been registered in China, their real owners are operators who have used the trademark for a long time and made efforts to cultivate the reputation of the trademark. When a well-known trademark is preemptively registered or used by others, the well-known trademark and its owner must be liable. Damage to legitimate rights and interests. Therefore, it is necessary to make exceptions to trademark registration, that is, trademark rights can also be obtained because of famous names depending on specific circumstances. The Trademark Law stipulates that if a trademark applied for registration for identical or similar goods is a copy, imitation or translation of someone else's well-known trademark that has not been registered in China, and is likely to cause confusion, it will not be registered and its use will be prohibited. For a registered trademark, within five years from the date of trademark registration, the trademark owner or interested party may request the Trademark Review and Adjudication Board to rule on revoking the registered trademark. For cases registered in bad faith, the owner of a well-known trademark is not subject to the five-year time limit. 2. Relax the distinctiveness requirements for well-known trademark registration. If a well-known trademark originally lacks distinctiveness, but has become widely known due to long-term and widespread use, it will generally be registered, such as "Tsingtao" beer and Coca-Cola. Although it reflects the geographical name and raw materials, it has become identifiable after long-term use. have also been registered. 3. Grant well-known trademarks extensive exclusive rights and broad protection for well-known trademarks. The protection of well-known trademarks is not limited to identical or similar goods. A trademark applied for registration on different or dissimilar goods is a copy, imitation or translation of a well-known trademark that has been registered in China by others, misleading the public, and causing the well-known trademark to be registered. If the interests of people may be harmed, they will not be registered and their use will be prohibited. This gives well-known trademarks relatively broad exclusive rights and realizes cross-class protection of well-known trademarks.