The Xinmiao brand is real, and the other one is a copycat, with a much different taste. I bought the Xinmiao brand at first and thought it was delicious, but then I accidentally bought the copycat Sunflower brand, and I still I thought there was such a huge difference in quality control, but later I discovered something was fishy.

Comparison: One brand is the Xinmiao brand (true), and the other is the Sunflower brand (fake); the upper left corner of the Xinmiao brand is the CF logo (true), and the upper left corner of the Sunflower brand is the SF logo (false) .

Then you should note that they are all Xinmiao brand and there are genuine and fake ones. You can’t tell from the appearance of the packaging (why do I know? Because unfortunately I also bought it), the taste, the color of the cheese and the biscuits inside. There is a difference in texture.

1. Taste, the real Sunflower biscuits are very fragrant, and the cheese also has a salty taste. The fake Sunflower biscuits are not very fragrant, and the cheese tastes weird and contains slight chemicals. The taste;

2. The color of the cheese (I guess you need to compare the real and fake ones to see it more clearly), the real color is light yellow, and the fake one is a bit light orange;

3. Texture. The real biscuits themselves are very crunchy, so more crumbs will fall out everywhere when you bite them. The fake ones are different, and the crunchiness is much worse.

Finally, let’s talk about the Sunflower brand, which can be seen with relative caution. It is the fake product with the same appearance mentioned later. How to avoid buying it? It’s very simple, just buy it from a trustworthy place. I bought the fake ones at a store called "Youpinyou (Hong Kong goods store)" in Shenzhen. I was thinking of buying them to make breakfast at work, but then I found that theirs was relatively cheap, 12.5 yuan a pack (I I bought the ones at home at Aeon (Jusco) supermarket, 16.8 yuan per pack). Thinking it was cheap, I ordered 3 packs at once from Ele.me. I thought if they were delivered to me, I wouldn’t want them if they weren’t from Xinmiao. But the appearance It’s true. Then when I ate it, I always felt something was wrong. When I went back to eat the one at home in the evening, I felt more and more that the one bought at the company was not right, so I brought a pack from home to the company for comparison. The outer packaging was really good. They are exactly the same. The only difference is what I mentioned above. They are definitely fakes and cannot be so different. So if you want to buy, you must go to a trustworthy place.

Personal suggestions for trustworthy places: large supermarkets, Yihaodian (self-operated), Tmall (self-operated). Don't buy from third-party stores.