The difference between a trademark and a business name is mainly reflected in the following aspects:

1. Different concepts

From a legal point of view, a trademark and a shop name are two completely different concepts. A trademark is used by business operators on goods or services, and it has obvious characteristics and is used as a sign to distinguish the sources of goods and services. Font size is a mark used by enterprises to show their identity, which is usually composed of Chinese characters. There are obvious differences between the two.

2. Different components

The name of an enterprise is composed of administrative divisions, brand names, industry characteristics and organizational forms, which are determined at the beginning of the establishment of the enterprise; A trademark is a symbol that distinguishes different commodity sources, and it is composed of characters, figures, letters, numbers or combined figures.

3. Different special scope

The font size is the most important component of the enterprise name, and it is exclusive in the same registered area, even if it is cross-industry, the same font size cannot be registered; Trademarks are the distinguishing marks of products and services, and the exclusive right to use registered trademarks is protected by categories (except for well-known trademarks), which are exclusive nationwide in the registered categories, and the same words and graphics are only allowed to register trademarks if they cross categories.

4, the approval authority is different

The brand name of an enterprise is approved by the administrative authorities for industry and commerce at all levels, and it is issued to the enterprise for market access, and the legal protection scope is limited to the place of registration. The trademark is approved by the Trademark Office of the State Administration for Industry and Commerce, which is the embodiment of the core value of the enterprise brand. It is protected by the national law and has the national uniqueness in the same industry.

5. The renewal time is different

From the perspective of the duration, the brand name and the enterprise are vital, while the trademark is valid for ten years, and the enterprise needs to renew it in time after its expiration.