Baojun is an independent automobile brand created by SAIC-GM-Wuling in 2010.
The Baojun brand originated from the original meaning of "Jun", which means good horse, and Baojun is people's most beloved good horse. Baojun Auto fully integrates the advantageous resources of SAIC, General Motors and Wuling. The brand is positioned as a "reliable partner". With the brand spirit of "optimism and enterprising, steady and reliable, shrewd and confident", it aims to provide consumers with "international standards and high-end products". Reliability, low cost of ownership and low cost of use, maximizing customer ownership value and exceeding customer expectations" automotive brand.
On August 9, 2011, Baojun’s first model, the Baojun 630, was officially launched. It was positioned as an “international quality new family sedan” with international design quality, global procurement quality, universal manufacturing system, and universal global experiment. Great guarantee: from product development and design to parts selection, including vehicle production verification, and subsequent marketing channels, GM's global standard system is strictly followed to effectively create a "reliable partner" brand that consumers can trust. On June 21, 2017, the text and graphic trademarks of the passenger car brand "Baojun" of SAIC-GM-Wuling Motor Co., Ltd. were recognized as well-known trademarks in China. Since its establishment, Baojun Motors has successively launched family sedans Baojun 630 and Baojun 610, SUV models Baojun 510 and Baojun 530, MPV models Baojun 730 and Baojun 360, small cars Baojun 310 and Baojun 310W, and new energy electric vehicles Baojun E100 and Baojun E200, etc.
As a pioneer in smart cars, Baojun Automobile takes youth, technology, intelligence and connectivity as its brand genes. As a new brand under SAIC-GM-Wuling, Baojun is using new logic to interpret the smart car proposition, and has always actively responded to national policies and catered to consumer needs, from product research and development to corporate strength, and is moving towards the "smart car pioneer".