1. Unregistered trademark If the trademark you use is unregistered, you can use the trademark with confidence. But once others see your trademark and think it is good, you will not be able to continue to use it after registering it, otherwise there is a risk of infringement. 2. Someone has registered a trademark. If someone has registered your trademark and you really want to use it, what should you do? You can use a trademark through a trademark license. In addition, you also have to bear the following risks: Trademark infringement As mentioned earlier, when you use a trademark without registering it, you cannot prevent others from using your trademark to register it. When he obtains the exclusive right to this trademark, you will become the infringing party. He has the right to ask you to stop using the trademark, but he can continue to use the trademark with arrogance. Trademark licensing is a double-edged sword. Some people describe trademark licensing as a "love deal" with a high risk factor. The reason for saying this may have been difficult to understand before. However, in recent years, trademark disputes have repeatedly made headlines, and the reason for the disputes is trademark licensing! Trademark licensing and trademark leasing are developing rapidly in many industries. For licensors, they can obtain benefits through licensing, and have others promote their brands, which can also solve the risk of idle trademarks. For licensees, relying on a good trademark can make them more easily accepted by the market and help the company quickly achieve success. Although there are many advantages to trademark licensing, the disadvantages are also obvious. Although the licensing period was sweet, there was already a lot of news about the two sides breaking up after the authorization expired. The root cause lies in the uneven distribution of benefits in trademark licensing. In addition, if the authorized party does not operate in good faith, once a problem occurs, the brand will be damaged. Some people may ask, I have seen some big brands that did not register trademarks in the early days. Aren't they also protected? According to Article 31 of my country’s Trademark Law: Application for trademark registration shall not damage the existing prior rights of others, nor shall it be used to register a trademark that has been used by others and has a certain influence by unfair means. In other words, when an unregistered trademark has been used for a period of time, a certain amount of publicity and advertising expenses have been paid, and it has a certain audience and market share. After meeting these requirements, you can be protected without registering. However, achieving these conditions requires a lot of time, energy, material and financial resources. If your trademark has been registered before it meets these standards, you will be serving someone else's wedding dress in vain. After all, the priority principle is still very important.