How to write the work plan? Many people have little experience in writing the work plan for the first time, so let's take a look at the friends who need me to sort out the work plan for e-commerce operation in 223 (five selected articles)! Chapter 1: Work Plan for E-commerce Operation in 223

1. About Store Operation: < P > 1. Key points of operation: Product quality undoubtedly builds a kind of trust in consumers' hearts, which is of course the key to product quality. It also needs to have a beautiful image in front of consumers, and it needs to be more beautiful and generous for page design. It is more important to grasp the favorable resources on the basis of practicing the internal strength. Now buyers are becoming more and more mature and rational. We should carefully do the internal strength of the store on the premise of having traffic, and then introduce more high-quality traffic through multiple channels to improve the conversion rate. Track customer membership information, make as many customer return visits as possible, and establish membership information. Establish a reputation for repeat customers. Make advance notice information notice before large-scale activities.

2. marketing methods: overall marketing strategy: focus on the promotion methods of Taobao system, tap the potential of hot-selling products and vigorously promote them, use hot-selling products to promote overall sales, optimize all aspects of sales, establish the company image, try to avoid customer service communication costs, and gradually establish word of mouth. Product marketing design: there are two types of products in the overall marketing, namely, sales-driven type and profit-contributing type. Sales-driven type should consider the purchase amount of products and make small profits on product profits; Profit contribution should take into account factors such as product brand and competition to ensure the profit of overall marketing. According to the 82 principle, 8% of our traffic is brought by 2% of pull-type products, and 8% of our sales performance is brought by 2% of profit-contributing products. Product marketing is divided into three stages: cultivation period, growth period and maturity period. We should fully consider the effect of herding, find all promotion methods that can quickly stimulate the sales of new products, and realize different values in different periods.

3. incubation period: including product selection, product design and product promotion layout. Product selection is to determine the product range from three aspects: data analysis, customer feedback and market search. After determining the appropriate product, the product is photographed, described, designed and released. Product promotion layout is to design and implement the promotion business of products in the cultivation period, which is promoted by all-round promotion methods such as hot-selling product collocation, description and promotion of other products on the website, through train promotion, Taobao gang promotion and off-site promotion.

4. Growth period: refers to the period when product sales are stable and sales can be naturally driven by customer search and through train. During this period, the main work is to consolidate product promotion and hit the top ten popular searches of Taobao.

5. Maturity: refers to that the product is in the top five sales of similar products, and it can be seen from the top five searches that the product sales can be stabilized through the natural flow of search. The main work in this period is to promote the sales of the next hot-selling products through collocation and description. Improve product linkage and increase customer unit price.

6. Customer maintenance strategy: customers are divided into steel wire customers and general customers. Steel wire customers should be closely bound through QQ group or Want Want group, so that they can become the first purchase promoters and word-of-mouth promoters of our new products, and general customers can conduct marketing through regular emails or text messages to attract customers' secondary consumption. (need to be completed by customer service staff)

7. Product price marketing strategy: try not to carry out price war marketing, and the VIP system can be used for discounts for old customers, which is fair to all. The minimum discount for normal sales in the mall is not less than 3% (except for gold panning and double 11 promotion)

In store decoration, the internal visual design should be solved first, and page design is very important. Consumers should be given a clear page design effect, and then promoted in a paved way. Chapter 2: Work Plan for E-commerce Operation in 223

Guided by the guiding ideology of "double promotion" of "continuously improving the operating conditions and improving the service quality" of the property management company, the operation management department takes the company's administrative management system and quality management system documents as the criterion, and takes service, coordination, supervision and guidance as the purpose, and fully implements and strictly implements them to ensure the realization of the company's various operating and management objectives. Therefore, according to the actual situation of the company, the 2__ annual management plan of the operation management department is formulated.

in 2 _ _, the operation management department comprehensively planned and described the work objectives in the past year from six aspects: plan management, quality management system control, quality management, training management, complaint handling and legal affairs management.

I. plan management

plan management is an important means to ensure that the company's business indicators and management indicators are completed on time. Therefore, the operation management department will strengthen the plan management function in 2 years.

1. Plan management of business indicators. Combined with the financial management department, strengthen the management of budget and final accounts of all departments of the company, ensure that the operating conditions are always in a controllable state, and integrate and feed back to the relevant responsible persons at the beginning of each month.

2. Management indicators management. Taking the management plan as a breakthrough, determine the work content, target, responsible person and completion time, strengthen performance management, and give those who fail to complete the work plan a specific completion time, and give corresponding economic and administrative penalties.

3. Improve the performance management system. Cooperate with the Human Resources Department, improve the performance management system, make the objectives, indicators and achievements closely linked to the salary, conduct regular assessment, and strictly implement and implement them. According to the actual situation of the company, an unplanned reward system is established to stimulate the enthusiasm of employees and increase operating income.

second, quality management system control

on the quality management system, through the integration of the quality management system, the service standard that conforms to the principle of comfortable housing property is established, so that the high-quality service of property runs through every community, the property management of each community is greatly improved on the original basis, and the rapid development of Fumei real estate is promoted. At the same time, with the continuous expansion of the company's business scope, the corresponding service standards and requirements for commercial properties are formulated in combination with relevant departments to meet the needs of the work.

Specific measures:

(1) Strengthen the implementation of quality management system documents, conduct regular assessment, standardize the work processes and standards of various positions in the company, and continuously improve service quality.

(2) For the service items outside the system, such as commercial streets, formulate service standards and requirements, and expand the service scope.

3. Quality management

1. Integrate the company's quality management system, improve the management system processes and standards, and carry out trial, assessment and revision to establish a higher service platform and improve service quality.

2. In conjunction with the Human Resources Department, we will set up written examination questions and on-site assessment items in different positions to conduct systematic assessment, fully understand the weak links existing in the service process, request the responsible departments to rectify within a time limit, and formulate corrective and preventive measures.

3. Strengthen the assessment and guidance of the management systems of various departments. The Operation Management Department plans to cross-examine projects in one region and projects in another region once every quarter, so that each project can be both the examiner and the auditee, fully grasp the system norms and standards, and ensure the realization of service quality standards.

4. centering on the owner's satisfaction, adjust working methods, put oneself in another's shoes, carry out fine service engineering, and constantly revise system documents to improve service quality.

Fourth, training management

1. Establish a training assessment mechanism to ensure that the training of each position reaches the established goals.

2. Broaden the training content: make full use of Kangju Property's own resources, broaden the training ideas, communicate with relevant real estate departments in time, use the accumulated practice of Fumei Real Estate for many years, and combine the training needs, and ask all professionals to enrich the training content for the missing parts by presenting cases, explaining professional knowledge and on-site operation.

3. Training performance shall be managed quantitatively. Assess the training in different forms, and evaluate the training performance to ensure the training effect. And to achieve multi-party cooperation, forming a smooth and efficient coordination mechanism and training system.

4. Integrate training concepts:

1) Integrate various effective training methods, training techniques and training tools;

2) integrate the available resources inside and outside the property to serve the training;

3) through integration, training becomes a tool of communication, and the training concept is maximized.

5. Strengthen contact with the outside, and take the lead in external training and promotion training. Cooperate with professional training institutions to develop relevant training courses, expand employees' ideas and horizons with the help of the training of famous teachers, and enhance the overall sense of competition. Chapter 3: Work Plan for E-commerce Operation in 223

With the comprehensive popularization of the network, the establishment of the E-commerce Department has become an inevitable trend of our company, so the company also plans to complete the establishment of the E-commerce Department in the middle of this year.

1. Reasons for the establishment of the E-commerce Department

1. The cost of e-commerce is low, which saves a lot of intermediate links in sales;

2. E-commerce is directly oriented to consumers, and information feedback is timely;

3. The contact group is wide, and the developed network makes the company's products contact consumers all over the country;

4. Enhance the company's popularity and increase the exposure of the company's products;

5. The distribution channels are wide and the sales volume is easy to increase; (There are more than 6 million tea in Shuxin, more than 2 million in Zhuyeqing, and 1 million in Sipu Tea) JD.COM

6. Online shopping platforms such as Taobao Tmall, JD.COM Mall, Paipai.com and Dangdang.com have been deeply rooted in people's hearts.

7. The company website and Weibo need to be managed and maintained by special personnel, and the major portals also need professionals to promote them.

responsibilities of the e-commerce department

1. optimize the company's network image, manage and maintain the company's website, update it in time, and provide technical support.

2. Build, operate and manage third-party distribution platforms such as JD.COM Mall, Taobao and Tmall.

3. Expand the online distribution platform and complete the construction of online sales channels.

4. Manage and maintain the Weibo of each enterprise, increase the popularity of Weibo, and update it every day. Send soft articles and company news in major forums and portals to expand the exposure of enterprises.

5. cooperate with the marketing department to complete product design, advertisement picture modification, etc.

Department responsibilities:

1. The company's e-commerce operation and sales plan implementation, responsible for sales and ROI; Make an executable operation plan around the sales target

2. Maintain the normal operation of the company on e-commerce platforms such as Tmall; Implement the work of each position according to the operation plan; Promotion, event planning, marketing, etc.

3. Take customers as the center, bring sales drive through operation, and improve product and brand influence, user and service experience, etc.

4. Data analysis and mining, market situation and users, competing products analysis; Provide effective reference for the company's new product development and strategic layout

5. Establish the workflow and system management system in the operation department, cooperate with other departments to realize standardized process management, and evaluate KPI

6. Be responsible for the expansion and management of the network distribution channel system; And the implementation and management of other e-commerce platforms in the later period Part IV: Work Plan for E-commerce Operation in 223 < P > 1. Grasp the management of business managers and strive to build a professional management team < P > Continue to implement refined management of business managers, improve their performance level through multiple channels and ways, cultivate their organizational and leadership skills, and give full play to their management and supervision functions at grassroots outlets.

1. We will continue to adhere to the regular meeting system of business managers. Continue to hold regular meetings of business managers every month, constantly enrich the form and content of regular meetings, improve the refined management of business managers, point out the focus and direction of business managers, enhance their business management ability and skill level, and achieve the fundamental goal of consolidating, learning and improving their business knowledge and strengthening risk internal control management.

2. Continue to provide all-round training for business managers. Continue to implement departmental linkage, regularly organize business departments of all lines to train business managers in business knowledge, risk prevention and performance of duties, so as to promote the double improvement of business level and internal control strength of grassroots outlets. Regularly evaluate the business manager's ability to perform his duties, and help the business manager complete the tests organized by the provincial bank smoothly and with high standards with the help of quarterly proficiency tests organized by sub-branches to improve the business manager's work level.

3. It is to strengthen the inspection of business managers' performance. Intensify the inspection of business managers' performance of duties. The number of institutions inspected by provincial banks should not be less than 25% of the total number of institutions under their jurisdiction, and the annual inspection must cover the time targets of all institutions. In terms of inspection, the sub-branch will conduct on-site and off-site inspections on the performance of business managers by means of observation, inquiry and consultation.

4. strictly implement the system of job rotation and entry and exit of business managers. Implement a job rotation plan for business managers, and perform job rotation for business managers according to their personal qualities, business knowledge level and performance ability. At the same time, the sub-branch will enrich the reserve team of business managers by means of network recommendation, strict written examination and sub-branch discussion. For some business managers who are already on the job, but do not meet the qualifications of their posts, the sub-branch will take appropriate elimination measures to adjust the positions of business managers to further improve their overall quality and ability to perform their duties.

5. It is to further strengthen the performance appraisal system for business managers. According to the Detailed Rules for the Implementation of the Resident System of Business Managers in Guangdong Branch of Bank of China (2__ Edition), the assessment system of business managers in Baiyun Sub-branch was revised again, so as to improve the work enthusiasm of business managers, maximize the work efficiency of business managers and ensure the steady and sustainable development of branch business by truly reflecting and objectively evaluating their work performance.

6. It is to further improve the quality of business managers. Establish the feedback system of internal control information of business managers to ensure the real-time and effectiveness of communication in the management of business managers. Organize training and discussion at the assistant level of business managers from time to time, communicate with outlets in time, accurately grasp the real situation at the grassroots level, strive to improve the internal control management ability of business institutions, organize business managers to carry out outdoor expansion activities from time to time, and enhance the cohesion of business managers.

second, pay attention to internal control risk management and strictly operate operational risks

first, go all out to ensure the smooth launch of the IT blueprint. Do a good job in the reasonable arrangement of personnel in the outlets of various institutions, take into account the training and study of daily work and IT blueprints, and organize employees to spend a lot of time learning new systems and new business processes, while doing a good job in following up and handling all the work at this stage, as well as doing a good job in internal control and prevention of risks. Further strengthen the internal control management of the IT blueprint during the transition period between the old and new lines, effectively synchronize business management and internal control measures, prevent risks before they happen, and ensure the continuity of internal control management before and after going online. According to the blueprint accounting adjustment plan, cooperate with the data migration of capital business and payment business, national debt business, internal transactions and other general ledger accounts such as on-balance sheet and off-balance sheet business and interest accounting, and complete the transfer training of the peripheral system of collection and payment business. Do a good job in ideological mobilization of the whole bank, clarify the division of responsibilities, enhance the implementation of the system, and do a good job in re-recording the old and new accounts of BGL.