The American California Beef Noodle King of Hongli International Company has an office in Shanghai - Sun City Garden opposite the Old Town God's Temple in Shanghai. Due to the company's development needs, it plans to relocate to Beijing. Since China's reform and opening up, our company is one of the first three companies in the United States to operate fast food in China, the other two being KFC and McDonald's. The gold medal product of the California Beef Noodle King - California Beef Noodles. Each bowl contains 165 grams of beef, 165 grams of noodles and a large bowl of beef stock, and is cooked in a patented cooking bag. This ingredient package uses dozens of unique ingredients, which are secret recipes passed down by Ms. Wu from her ancestors. She also introduces scientific nutritional combinations from Western countries to strengthen the body and have a unique and distinctive flavor. Coupled with its low price, it quickly became popular in mainland China. The exclusive right to use the "California Beef Noodle King" series of trademarks, namely the "HongLee Hongli" trademark, has been legally registered and patented by our company in China. The nine characters "California Beef Noodle King" are the proprietary name of our company, and it has been registered with the State Administration for Industry and Commerce of China. Hongli International Corporation of the United States is the sole owner of the intellectual property rights of "California Beef Noodle King".
The trademark "California Beef Noodle King" was confirmed by China and the United States
People's Daily Market Report: Rice testified for the California Beef Noodle King trademark
December 13, 2006 09:34 People's Daily - Market News
Our reporter Ma Cen reported: The "California Beef Noodle King" has been working hard in the Chinese market for many years and is troubled by trademark disputes. ", a few days ago finally invited the "demon mirror" from the West - an official letter signed by US Secretary of State Condoleezza Rice and signed and approved by Sun You, the third secretary of the Consular Department of the Chinese Embassy in the United States, proving that the American Hongli International Company belongs to " "California Beef Noodle King U.S.A." is the only holder of the "California Beef Noodle King U.S.A." trademark in both the United States and China in both Chinese and English. Patent owners are encouraged by the news from across the ocean, but infringers have nowhere to hide.
China Consumer News
2006-12-18
This newspaper reported that when the "California Beef Noodle King" was busy cracking down on counterfeiting across the country, someone from Ocean On the other side of the United States came news that encouraged counterfeiters and frightened infringers: an official letter signed by U.S. Secretary of State Rice and signed and approved by Sun You, the third secretary of the Consular Department of the Chinese Embassy in the United States, proved that the American Hongli International Company It is the only holder of the "California Beef Noodle King U.S.A." trademark in both China and the United States in Chinese and English. (Wang Mancang)
1. Company Profile of Beijing Mr. Li California Beef Noodle King Co., Ltd. Beijing Mr. Li California Beef Noodle King Co., Ltd. was established in 1995 in Beijing Yizhuang Economic and Technological Development Zone. The company's headquarters is located at No. 15, East Industrial Park, Yizhuang Economic and Technological Development Zone. The company covers an area of ??8 acres. At present, the company has opened more than 310 chain stores in more than 80 cities in 13 provinces and cities across the country, with more than 8,000 employees (including head office employees). The decision-making level of the head office is composed of the Board of Directors and the Board of Supervisors, which directly guide the work of the general manager; the general manager directly manages 11 functional departments and 13 management divisions, and conducts unified inspections on product quality, environmental quality, service quality and other aspects of national chain stores. Institutionalized and standardized management and guidance. 11 functional departments, in accordance with the principles of professional division of labor and collaboration, are specifically responsible for market development and market order management; daily management of product quality, upgrading of existing products
improvement and new product research and development; employee training and assessment and daily management; store design, decoration and maintenance; image design and standardized management; financial guidance and supervision; unified procurement and distribution of items and utensils, distribution of core technology products; equipment upgrades and daily maintenance, etc., so that all Chain stores maintain a high degree of consistency in store style, product quality standards, environmental standards and service standards. Thirteen management divisions, with the guidance and support of 11 functional departments, directly implement daily comprehensive management of all chain stores by region. They are the most important basic management team for us to maintain high-quality operations of chain stores.
Since May 2008, the restaurant operated by Mr. Li California Beef Noodle King has been gradually changed to Mr. Li
Beijing Mr. Li California Beef Noodle King Co., Ltd. and American Hongli International Company is two different beef noodle chain companies. The restaurants operated by Beijing Mr. Li and California Beef Noodle King Co., Ltd. have been gradually changed to Mr. Li since May 2008, and they are all similar direct-operated stores. Expand the market by joining.
The restaurant operated by Hongli International Company in the United States owns the registered trademark of California Beef Noodle King and expands the market through franchises
History
People engaged in the catering industry in the United States Wu Jinghong, an overseas Chinese, returned to China in 1985 and founded the first "California Beef Noodle King". The trademark was registered in China in 1993. The trademark was registered in the United States in 1996 and belongs to the American Hongli International Company owned by Wu Jinghong.
The founder of another "Mr. Li's California Beef Noodle House" is Li Beiqi, a Chongqing native and an overseas Chinese from California. From 1972 to 1974, he used the name "Beef Noodle King" and opened three "Beef Noodle King" restaurants in Chinatown, Montreal Park, and Alhambra in the Los Angeles area. By 1979, it expanded to seven restaurants. Later, he opened a specialty store in China under the trade name "California Beef Noodle King".
California beef noodles are not common in the United States. The raw materials of the above two "California beef noodles", including noodles, beef, spices, and production techniques, all come from China. The name "California, USA" is just a marketing ploy.
Litigation
There are many "California beef noodles" in China. The American company Hongli International successfully sued Tianjin's "Golden Chopsticks California Beef Noodles" and began suing the "Mr. Li's California Beef Noodles" chain store in 2007. At the same time, Wu Jinghong’s “California Beef Noodle King” was also pointed out by lawyers as being deceptive because it was not from California.