Trademarks can be used to distinguish the brand or service of one operator from the goods or services of other operators. China's Trademark Law stipulates that trademarks approved and registered by the Trademark Office, including commodity trademarks, service trademarks, collective trademarks and certification trademarks, enjoy the exclusive right to use trademarks and are protected by law. If it is a well-known trademark, it will be protected by cross-category laws. ? The importance of registered trademarks has the following points:
1. For enterprises, registered trademarks can distinguish the source of goods, distinguish their own goods from other people's goods, facilitate consumers to buy, and create their own brand effect.
2. Registered trademarks can be easily distinguished by consumers to prevent others from registering the same or similar trademarks on their own special goods or services (similar to high imitation).
3. Registered trademarks can improve market competitiveness. Good quality goods will make their trademarks more famous, while well-known and reputable trademarks will enhance the market competitiveness of goods and form a virtuous circle.
4. Registered trademarks can protect their legitimate rights and interests. When someone regards a registered trademark as a fake, they can take legal action to safeguard their legitimate rights and interests.
For enterprises, registered trademarks are the cornerstone of growth and the necessary qualifications for applying for projects and government projects. For example, applying for a national high-tech enterprise with intellectual property advantages requires the enterprise to have sufficient independent intellectual property rights. A registered trademark is also a business card of an enterprise. The more intellectual property, the stronger the R&D capability and the stronger the comprehensive strength. Registered trademarks are also a powerful tool for enterprise intellectual property protection and brand protection.
Trademark registration is conducive to opening up domestic and international markets. Trademarks can facilitate consumers to subscribe for brands, give trademark registrants the right to register trademarks and get legal protection. You can also create brands and seize the market. It is an intangible asset, which is of great significance to the development of enterprises. Registered trademarks have the characteristics of exclusiveness, exclusiveness and uniqueness. It belongs to the registered trademark owner and is protected by law. Without the permission or authorization of the registered trademark owner, no enterprise or individual may use it, otherwise it will bear tort liability. Therefore, registered trademarks can well protect their legitimate rights and interests.