Vitality 28 is a laundry detergent brand.

Power28 is a digital trademark founded in 1982 and is affiliated to Jingzhou Power28 Chemical Co., Ltd. As one of the first Hubei famous brands to emerge during the reform and opening up.

"Vitality 28" carries too many memories of Hubei people: it was the first to launch super-concentrated foam-free laundry detergent in 1982, creating a new era for China's laundry industry; it has been rated as "the most popular consumer product in the country" for 8 consecutive years ” and won the gold medal at the International Expo for five consecutive years.

It is also the first company to advertise laundry detergent on CCTV, the first mainland daily chemical company to put advertising into Hong Kong, the first company to sponsor the CCTV Spring Festival Gala, and the first national top 500 daily chemical company. Chemical enterprise; it once accounted for more than 60% of the national washing market share and is a well-deserved industry leader.

The development history of the Vitality 28 brand

1. In 1982, under the brand name "Vitality 28", we took the lead in launching the international third-generation detergent product - super concentrated non-foaming laundry detergent.

2. In 1988, it won the "International Expo Gold Medal" for five consecutive years.

3. In 1989, it was rated as "the most popular consumer product in the country" for 8 consecutive years.

4. In 1991, it was the first company to advertise laundry detergent during prime time on CCTV.

5. In 1992, it was the first mainland daily chemical company to erect a billboard in Hong Kong.

6. In 1993, it was the first company to sponsor the Spring Festival Gala.

7. In 1995, it was the first daily chemical company to enter the top 500 in the country.

8. In 2017, the business model of asset nationalization was completely changed, a new equity system was established, product upgrades, marketing upgrades were made, marketing channels were fully opened, and the market expanded rapidly.

9. In 2020, we will continue to make progress and create the future.

Reference for the above content: Baidu Encyclopedia - Vitality 28