In recent years, Xinjiang specialty agricultural products have become increasingly popular among mainland consumers. This is not only due to the unique quality of Xinjiang's characteristic agricultural products, but also due to the achievements made by the autonomous region in accelerating the brand building of agricultural products. All parts of Xinjiang regard agricultural product brand building as an important measure to develop modern agriculture and increase farmers' income. Through hard work, Xinjiang cotton, Turpan grapes, Korla fragrant pears, Aksu apples, "Loulan" red dates, "Piaman" pomegranates and other brands are well-known both at home and abroad. There are more than 9,700 registered trademarks related to agricultural products in Xinjiang, and 6 Chinese well-known trademarks , 13 Chinese famous brands, 32 geographical indications, 75 Chinese famous brand products, 138 Xinjiang famous trademarks, 49 Xinjiang famous brands, and 116 Xinjiang agricultural famous brands. These branded agricultural products have effectively promoted industrial upgrading, increased agricultural efficiency and increased farmers' income.