With the rise of the brand economy and the influx of entrepreneurs, trademark transfer has increasingly become the preferred way for most people to obtain registered trademarks. While it is convenient and fast, it also raises a question that many bidders are confused about: Why do they think it is expensive no matter whether they spend hundreds of thousands or thousands of dollars to buy a trademark?
No nonsense. , just start talking.
First of all, how can a trademark be sold for such a high price?
Yes, is there a trademark that is sold for hundreds of thousands? From an economic perspective, the official fee for applying to register a trademark is 600 yuan. , including the cost of finding an agent, it is probably between 1,500 yuan and 2,000 yuan. You said it's neither real estate, nor medical, nor drug smuggling. Is there such a huge profit? A good thing?
Answer: Indeed, there is.
In foreign countries, there are companies that specialize in designing trademarks for enterprises, and they are expensive. Because what really drives the value of a registered trademark is not the application cost, but creativity and design. These things are often priceless. If you have to add a price, it can be tens of thousands, hundreds of thousands, or millions.
For example: An American pharmaceutical company paid more than 2 million US dollars for the trademark of a drug.
The moon in foreign countries is not rounder, and people’s creativity also costs money. Therefore, it is normal for a good registered trademark to cost hundreds of thousands.
Secondly, is it really worth spending hundreds of thousands to buy a trademark?
Worth it! Very worth it! Very worth it!
Apple spent 60 million to buy it? It seems like the iPad? trademark was still there yesterday. I believe many people feel sad for Apple. But if you look at the sales of iPad in China, roughly estimate the turnover, and roughly calculate the profit, you will find that the money is just a drop in the bucket.
But having said that, for a company, the more expensive the trademark, the better. The most important thing is to find a trademark that can complement the brand image within the economic affordability. For example, the Nike trademark did not cost a lot at the beginning, but this did not prevent it from becoming famous all over the world. Therefore, an expensive trademark must have its benefits, but companies must buy the right ones.
Furthermore, why do trademarks costing thousands of dollars still feel expensive?
The answer to this question is by no means a simple economic reason, but more related to people’s intellectual property rights. consciousness. For example, the rise of the Internet has had a devastating impact on the record market. People can download the music they want to listen to without buying records. Over time, the concept of "free music" will develop. In fact, whose creation is free of cost?
To a certain extent, registered trademarks face such embarrassment. Once the price of a trademark exceeds its economic cost, even if it is only a few thousand yuan, it will be difficult for those who purchase the trademark to accept it. Because the concept of trademark trading has yet to mature, people will not naturally conclude a transaction like buying and selling ordinary goods knowing that the other party will make money.
In addition, the valuation of trademarks varies from person to person, and there is no relatively clear market price reference. The price gap is also an important factor affecting transactions. Therefore, for bidders who only care about the economic cost of a registered trademark without taking into account the creative cost, time cost, operating cost, etc., a trademark worth several thousand yuan is still expensive.
In this case, is there a trading platform that makes people feel comfortable and has relatively reasonable trademark prices?
Yes! Intellectual Property Group is an enterprise that focuses on, A comprehensive online trading platform that provides high-quality registered trademark resources. Over the past fourteen years, Bajie has been widely praised by customers for its serious attitude and high-quality services, and has become the escort on the road of trademark and brand building for small and medium-sized enterprises.
In Bajie, there are 6 branches across the country and more than 1,000 strategic cooperation agencies on call 24 hours a day, 7 days a week, providing one-to-one consulting services throughout the process, allowing you to enjoy old friends from the beginning of choosing Bajie like treatment. Find the right trademark, take the long-term development path, and lay a solid foundation for win-win cooperation. Bajie reminds: Don’t buy expensive or cheap brands, only buy the most suitable ones. Bajie buys trademarks