1. Look at the store and product structure. For some high-imitation products, it is difficult for ordinary customers to distinguish the authenticity from the products alone. We have carefully analyzed many stores and finally came up with an effective method - to look at the store's product structure. Almost 100% of the counterfeit shops are grocery stores, which sell various brands and imitate whatever is easy to sell. There are only a few types of Ilay down jackets, and the prices are very low. Authentic stores have a wide range of products with complete styles, and they are products of the same brand. The products are updated quickly and are in sync with your local specialty stores. By mastering this standard, you can carefully measure the products in the store. I believe it is easy to distinguish between genuine and fake products. You don’t even need to look at the products, just look at the store to know the authenticity. The identification accuracy of this method is 99%.

2. Read the negative and medium reviews and choose an Ilay down jacket. Don’t be tempted by the hundreds or thousands of sales, nor be fooled by the numerous good reviews. The key is to look at the seller’s For neutral and negative reviews, see if anyone in the review says there is a problem with the quality of the Ai Lai down jacket, or if anyone says it is a fake or imitation; it also depends on the buyer’s response to these reactions that it is a fake or imitation. Generally speaking, If someone responds that it is a fake, if it is not malicious, then be careful. Even if 99% of people say yes, but 1% of people say it is a fake, the possibility of this Islay down jacket being a fake is more than 90%.

3. Look at the price. The price of Alayi down jackets is roughly between 400 and 600 yuan; the price of Alayi down pants is between 200 and 400 yuan. Normally, the purchasing price of the new season's new Ailai down jackets is 40% off the tag price. If you see someone who specializes in selling more than 800 for more than 200, it is definitely a fake. You will regret buying it. ! Even the price of outdated styles will not be lower than 40-45% off. After all, the purchase price is there, so there won’t be too much money to sell! In short, the new Ailai down jacket with a discount of less than 55% is definitely fake!

4. Check product labels Clothing product labels must comply with standards and should contain the following: manufacturer’s name and address, product name, trademark, specifications and models, ingredients and content of raw materials used, washing methods, products The implemented standard number, product quality grade and product quality inspection certificate. For down clothing, the down content of the filling down, the type of down, gray and white color, down filling amount, etc. should be marked. If the labeling of a down jacket is incomplete and there are many missing items, attention should be paid. However, many Ailai down jackets sold online do not have barcodes, because the company does not allow them to be sold. If they find out, they will be disqualified as agents and the deposit will be confiscated. In order to prevent the manufacturer from scanning the barcode to where the goods were shipped, the seller has to cut off the barcode.

5. It is very important and effective to watch videos or photos of the actual products. Many sellers now have digital cameras and cameras. You can ask the seller to show you the video of the Islay down jacket you like, and Focus on some details of the Ai Lai down jacket, and you can also ask the buyer to take digital photos of the details on the spot and send them to you, so that you can basically identify whether they are genuine. If you are eloquent, you can also persuade the seller to show you a video of his store, so that you can tell the authenticity at a glance. It is said that Islay is a machine imported from Japan and has 11-13 needle holes every 3 centimeters.

Sixth, the last step for store inspection is to take the Ailai down jacket to the store after receiving the goods, and compare the two pieces together. If there is a significant difference in workmanship, it means that the one you bought is Fake.