Many years ago, when we were shopping, we all liked to buy things from abroad.

For mobile phones, you need to buy foreign brands such as Apple, Samsung, Nokia, and Motorola; for cars, you need to buy foreign brands such as Mercedes-Benz, BMW, Audi, and Volkswagen; even clothes, shoes, cosmetics, and even milk powder must be imported from abroad.

However, in recent years, our own products have begun to flourish, and independent brands have penetrated into all walks of life, especially in the mobile phone and automobile industries.

However, now there are more and more questions like this on the Internet:

"What kind of independent brands are China's independent brands? They are nothing more than assembly plants using foreign technology!"

So today we will discuss, is there any difference between drinking tea and coffee in China? If you buy Huawei, you are patriotic, but if you buy Xiaomi, you are a loser? Are models equipped with foreign technical configurations pseudo-own-brand cars?

I don’t know how much attention everyone pays to our domestic mobile phones. It can be said that the two enemies among domestic mobile phone brands are Huawei and Xiaomi.

If we take the two of them as examples, the labels generally defined by netizens for Huawei are high-end, independent, and patriotic, while Xiaomi is a diaosi machine and assembly factory. Its low-end products have no design, which can be said to be two of them. Extreme, but as for the actual situation, I did a test with this new product poster of Xiaomi Mi 10.

Then I sent it to my friend. She doesn’t know much about mobile phones, but now she uses Huawei. After she saw this “Huawei 10”, her answer to me was: “It’s pretty good, no bangs.” "

After looking at "Xiaomi Mate?30", she said, "The circle is too big and it doesn't look good." After telling her the truth, she asked me directly: "Why is Huawei so hard to think about? ”

This is her true reaction, and you don’t need to question it. I believe this conversation can reflect the views of many people. So, is it true that Xiaomi, which uses foreign Snapdragon chips, is destined to be inferior to Huawei using self-developed chips?

Is this problem the same as our car? Many so-called self-owned brand cars also use technology from many foreign suppliers. Doesn’t this count as a self-owned brand? Today I am going to rectify their names.

For this reason, I went to Baidu Encyclopedia to check what exactly is an "independent brand":

The simplest answer is that "a car brand with independent intellectual property rights" is called independent. brand. There are also some definitions that say this:

“Model trademarks (factory marks) that are China’s own trademarks (including imported technology products) are domestic brands and are regarded as independent brands.”

“A brand that Chinese domestic enterprises have complete product modification rights and complete brand operation rights can be called independent brands. But not all research and development work must be completed locally. The key is to have independent rights.”

Through these definition standards and conditions, we can clearly know that no matter what, our independent brands are independent brands. Of course, this sentence is like nonsense, but I still want to give two examples.

First, many people will think that Chery is the light of domestic products because it has engine technology that many people do not have. Indeed, Chery has always been a relatively representative forward R&D player among our independent brands, and many of its models have used its own research results.

Take the most popular Tiggo 8 as an example. The two engines it is equipped with are both Chery’s star products in recent years.

The 1.5T turbocharged engine has a maximum power of 156 horsepower and a peak torque of 230 Nm. To be honest, this engine may not perform very well on a large car like the Tiggo 8, but in a few cars The performance of Arrizo 5, Arrizo 7, Arrizo GX, as well as Tiggo 5 and Tiggo 7 from two years ago are pretty good.

After so many years of use, we have rarely heard of large-scale quality problems from this engine, so it is still very worthy of praise.

In the past two years, Chery’s new 1.6T turbocharged direct injection engine has received a wave of popularity. This engine with the highest thermal efficiency in China has been comparable to Japanese engines. The 1.6L exhaust It can squeeze out the maximum power of 197 horsepower and 290 Nm. The data is very outstanding and can even compete with many 2.0T engines. I believe many people will think that this is Chery's pride.

Among the gearboxes, Chery’s CVT gearbox is also very good in China. It has a very low failure rate and can be self-sufficient. But later, considering the export business, Chery sold the entire gearbox business. Gave it to Wan Liyang. Now Chery is both a shareholder and a customer of Wanliyang, and its CVT business is also developing very well.

Although there is Wanliyang's CVT, Chery still has to use other people's technology in some higher-level models. For example, in the Tiggo 8, it uses Getrag's 7-speed dual As for the clutch gearbox, firstly, its own CVT gearbox cannot support the large torque of this 1.6T engine. Secondly, if a CVT gearbox is used in this level of models, it will be difficult for many consumers to accept it.

Engine, gearbox, and chassis are the three major parts of a car. Although Chery has almost become self-sufficient, in other technical aspects, it is inevitable that it will use other people’s things, just like ours. Although Huawei mobile phones are self-sufficient in CPU, they still use foreign technology in many aspects.

The second example is BYD. We know that before BYD’s transformation, the first expert it hired was former Audi design director Wolfgang Egger to serve as BYD’s design director. Later, he Hans Kirk, the former Mercedes-Benz S-Class chassis tuning expert, was hired to take charge of BYD's chassis tuning work, as well as Dr. Zhang Qiang, the former Nissan Renault chief NVH expert, to comprehensively optimize the NVH of the entire vehicle.

In addition, among its suppliers, BYD has also chosen many world-class suppliers, some of which are domestic companies, and many are well-known foreign companies.

And these are the selling points used by BYD to promote. Facts have proved that many consumers have begun to identify more with BYD's products, and its sales have gradually become higher and higher.

In fact, the direction of Chery and BYD in building cars is very similar to that of Huawei and Xiaomi in making mobile phones. These are just some conceptual issues. In any case, they are both domestically outstanding independent companies with great advantages. Brand, so no matter what, independent brands are independent brands.

In this era, the world is connected. A Chinese product comes from all over the world, and a foreign product is also indispensable from China. Maybe our independent intellectual property rights have not yet involved many key technologies. But we have also seen global technologies such as CATL and Fuyao Glass. This is our strength. In the future, our strength will become stronger and stronger, so we must believe in our independent brands.

Chinese tea and Chinese coffee both come from China. Huawei and Xiaomi are also benchmarks in domestic mobile phones. Each of our own-brand cars will shine even brighter.

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This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.