Creative, emotional, emotional, social. The advertising performance of the three squirrels is mainly reflected in the following aspects: Creativity: The advertising of the three squirrels is very creative, using anthropomorphic techniques to combine the squirrel image with the brand name to create a unique brand image. In the advertisement, the three squirrels play different roles, sometimes as cute pets, sometimes as hard-working waiters, and sometimes as heroic warriors. These characters are closely linked to the brand name, making the brand image more distinctive. Emotional: The Three Squirrels' advertisement focuses on emotional expression, conveying the brand's positive emotional value through warm and happy images and language. In advertisements, cheerful music, bright colors and warm scenes often appear. These elements together create a pleasant atmosphere, causing consumers to have a positive emotional reaction when watching the advertisement. Storytelling: Three Squirrels’ advertisement uses storyline as a carrier to attract consumers’ attention by telling an interesting story. In the advertisement, three squirrels embark on a series of adventures in pursuit of a better quality of life. The plots of these adventures are compact and interesting, making it easier for consumers to generate excitement and emotional identification. Sociality: Three Squirrels’ advertising also focuses on sociality, expanding brand awareness and influence through integration with social media. In advertisements, slogans such as "Playing with squirrels" and "Sharing good times with squirrels" often appear. These slogans are combined with interactive topics on social media to make it easier for consumers to participate in the interaction with the brand and enhance the brand. Loyalty.