Activision Blizzard and Blizzard Entertainment are one company.
On July 9, 2008, Activision Blizzard officially merged into Vivendi, a holding company that includes the Blizzard Entertainment brand name. In July 2013, Activision Blizzard bought back a majority stake from parent company Vivendi and became an independent company.
Blizzard Entertainment is now an independent division of the American video game publisher Activision Blizzard. In fact, both companies operate independently in the research and development process. Blizzard Entertainment is a well-known video game production and distribution company. It was founded on February 8, 1991 by three graduates of the University of California, Los Angeles, Michael Morhaime, Allen Adham, and Frank Pearce, under the name Siliconamp; Synapse; the brand was officially launched in 1994 Renamed "Blizzard".
Blizzard Entertainment was acquired in the early years. After many changes of hands, it was integrated into Snow Mountain Online (later renamed Snow Mountain Entertainment), and behind Snow Mountain is the Vivendi Group. Vivendi reorganized its gaming business in 2004 and established a subsidiary, Vivendi Games. Vivendi Games consists of multiple divisions such as Snow Mountain and Blizzard Entertainment.
With the merger of Activision and Vivendi Games, Vivendi Games’ divisions such as Sierra and Blizzard Entertainment were integrated into Activision. However, this does not have much impact on the overall operation of Blizzard Entertainment. Because for Blizzard, it just changed another owner, but this time the new owner is Activision, a well-known American game publisher giant in the industry.
Extended information:
A brand owned by Activision Blizzard
1. Sierra Entertainment
Sierra Entertainment was founded in 1979 In 1980 (some say 1980), it was established almost the same year as Activision. The company was originally named On-Line Systems. It was renamed Sierra On-Line in 1982 and Sierra Entertainment in 2002. Sierra is an American video game manufacturer and publisher, founded by Ken Williams and Roberta Williams, a couple known as the "King" and "Queen" by players. Sierra is famous for its graphic adventure games, and Queen of Sierra Roberta Williams pioneered the graphic adventure game. Snow Mountain has published the famous games Half-Life and MOD Counter-Strike.
In 2008, after Vivendi Games merged into Activision, Xueleshan’s studios and game brand distribution rights were taken over by Activision, and Xueleshan itself gradually stopped operations and closed down by Activision. Loyal players of Xuele Mountain once thought that Xuele Mountain had come to an end as a giant. There were even rumors that Activision was looking to sell off the Sierra brand at one point.
In August 2014, at Gamescom in Germany, Activision announced the restart of the Snow Mountain brand. This was accompanied by the reactivation of the official website of Xuele Mountain, with a video and a redesigned Xuele Mountain logo appearing on the webpage.
2. Blizzard Entertainment
Blizzard Entertainment was founded on February 8, 1991, originally named Silicon & Synapse (Chinese translation: Silicon and Synapse), and officially changed its name in 1994 for "Blizzard". Blizzard has launched many classic series: Warcraft series, StarCraft series, Diablo series, and World of Warcraft. Among them, Warcraft 3 and StarCraft I and II have been listed as major competitions in many e-sports competitions and have been well received by PC gamers.
As early as 2004, after Blizzard launched World of Warcraft and became a global hit, it immediately attracted the attention of Bobby Kotick, the president of Activision, who was already at the height of his power. He wanted to acquire Blizzard. Unexpectedly, Blizzard was acquired by Vivendi Group. Acquired.
Until November 2006, Bobby Kotik received a call from Vivendi’s new president Jean Bernard Levy. It turned out that Vivendi's new president, Jean Bernard Levy, wanted to use "Warcraft" to make Bobby Kotik work for him, which was to merge Activision and Vivendi Games, with Blizzard's parent company Vivendi controlling the company.
Since 2005, the sales of some of Activision's best-selling products have begun to decline, and some manufacturers are eager to take away the market that Activision has already occupied. But Bobby Kotick was unwilling to give up the power he had held over the company for 18 years. Bobby Kotik, with the support of his billionaire friend Eil Broad, officially signed the merger of Activision and Vivendi Games in July 2008. Although Bobby Kotick lost full control of the company, he at least retained his position as CEO and allowed the company to move toward his plans.
Baidu Encyclopedia - Blizzard Entertainment
Baidu Encyclopedia - Activision Blizzard