Maybe it’s for privacy protection.

Of course, if you want to sell products that participate in BrandGating, you will not only be required to provide the manufacturer's invoice and written authorization from the brand, but also pay US$1,500 for each brand. BrandGating has greatly increased the threshold and cost of follow-up sales, and it can prevent follow-up sales independently without manual operation. In comparison, the Transparency Plan and Project Zero are more effective and are known as the most effective method to prevent follow-up sales.