What is a logo?
Logos, logos, and trademarks are products of the modern economy. They are different from ancient imprints. Modern logos carry the intangible assets of an enterprise. It is the medium for enterprise comprehensive information transmission. As the most important part of a company's CIS strategy, the logo is the most widely used, the most frequent, and the most critical element in the process of corporate image transmission. The company's strong overall strength, perfect management mechanism, high-quality products and services are all embodied in the logo. Through constant stimulation and repeated portrayal, it remains deeply in the hearts of the audience.
Logo design fixes specific things, events, scenes and abstract spirits, concepts, and directions through special graphics, so that when people see the logo, they will naturally associate it with the company, thereby creating a positive impression of the company. Generate recognition. The logo is closely related to the operation of the enterprise. The logo is an indispensable element of the enterprise's daily business activities, advertising, cultural construction, and external communication. As the enterprise grows, its value continues to grow. Someone once asserted: "Even if a fire burns away all the assets of Coca-Cola, Coca-Cola can get back on its feet with its trademark." Therefore, companies with a long-term vision attach great importance to logo design and understand the role of logos. In the early stages of enterprise establishment, a good logo design is undoubtedly an important carrier for the accumulation of intangible assets in the future. If it cannot objectively reflect the corporate spirit, industry characteristics, and scientific modeling A beautiful logo will cause unnecessary waste and losses to the company as it develops and undergoes changes and adjustments. After the Bank of China changed its logo, only the outdoor media that were removed and replaced nationwide caused a loss of 20 million yuan.
Icons are computer graphics with clear meanings.
Desktop icons are software identifiers, and icons in the interface are function identifiers.
Broad sense - graphic symbols with referential meanings, which have the characteristics of highly condensing and quickly conveying information and easy to remember. The application range is very wide, software and hardware web pages are everywhere in social places and public places, such as... men's and women's restroom signs... various traffic signs... in a narrow sense - computer software applications, Including: program identification, data identification, command selection, mode signal or switch, status indication...——.ico/.icl file...