After Geely acquired Volvo, Volvo’s life has been getting better and better. This brand with Nordic style is accurately positioned as a luxury brand, but when you talk about it among luxury brands What level does Volvo belong to? I personally think it is not as good as BBA but more than Acura and Infiniti. It is on the same level as Cadillac and Lincoln and is a second-tier luxury brand.
Volvo Vehicles is only part of the Volvo Group
Volvo is Germany's largest industrial group. In addition to vehicles, Volvo also produces trucks, construction machinery and even cruise ships. Volvo trucks are also quite common in our country. I think many of my friends should have seen Jean-Claude Van Damme’s commercial for Volvo trucks.
In 1999, the Volvo Group sold its vehicle business to Ford of the United States; in 2010, Hao Yitou and Li Shufu purchased Volvo and the ownership of the Volvo vehicle brand from Ford, so now Volvo has become a brand of Geely Group.
Whether Volvo is high-end in the eyes of girls
Most girls may not know Volvo, but Volvo’s exterior design should be quite popular with girls. At the same time, Volvo car buyers generally give people the impression that they are older and mature. In a sense, driving a Volvo is also a sign of success.
At first, everyone said that there is a certain difference between Volvo and BBA. This difference actually depends on the difference in the brand's flagship car series. At present, the most expensive Volvo car is the Volvo S90, with a maximum market price of just over 500,000, and it goes up to zero. It is equivalent to saying that Volvo's height is only at the level of the new Mercedes-Benz E-Class. The Mercedes-Benz S-Class Volvo does not compare with a car series.
The situation is better on the SUV side. The more expensive Volvo SUV is the XC90, with a high-end price exceeding 800,000.
The selling point of Volvo's products is ultimately its height
According to the name, if Volvo releases a more expensive car one day, does it represent Volvo? Can it be generalized to BBA?
Of course it is not that the selling points of Volvo products have finally made it difficult for Volvo to reach its own heights. First of all, you can think about a question, why do you buy a luxury car? In fact, the answer is relatively simple, it is the sense of satisfaction and high-quality experience brought by luxury cars.
And there is a sequence between the two, and the sense of satisfaction will definitely exceed the sense of experience.
The Volvo brand itself is not well-known, so it cannot make people have as strong a desire to pursue perfection as BBA does, unless you feel that BBA has already faded and want to present unique personalization.
In terms of experience, Volvo is not bad at it. The most important issue is the selling point of Volvo's products. The cost and cost of experience are very high. You don’t know how strong Volvo’s frame is until you collide with others, and you don’t know how good Volvo’s safety features are until you almost have a safety accident. Although the safety configuration of many luxury cars is better than that of Volvo, it is not necessarily too bad. Selling safety cannot bring much gain to Volvo.
In general, although Volvo is a relatively unpopular luxury brand, the overall image of the brand is very good, and the product strength of the group's equipment is not bad. If you describe it in terms of finding a boyfriend, BBA is like your goal of falling in love, you can love him crazily regardless of anything; and Volvo is your goal of getting married, even though you have a clear sense of admiration for it. , but it can give you a sense of trust and belonging that all girls want.
One million car purchase subsidies