In 1994, Dongguan Hongyue Garment Co., Ltd. was officially established in Humen, Dongguan, a famous clothing city in China. It is a large-scale clothing brand entity enterprise integrating clothing design, development, production, sales, brand management and after-sales service.
"eminu" is a high-grade fashionable casual clothing brand successfully operated by Hongyue Company. More than ten years after its establishment in 1996, it has been moving towards the development goal of "building the first brand of fashionable casual wear in China", taking the lead in introducing the "franchise" model in the domestic clothing industry and taking the road of brand chain operation; relying on "strong strength, high quality" "Excellent products, perfect services, and unified image" have won the recognition and affirmation of our customers and have a high reputation among consumers.
In 2005, "Iminu" successively won the honors of "National Inspection-Free Product", "Guangdong Province Famous Brand Product", "Guangdong Province Famous Trademark", etc.; the overall competitiveness of the brand has been greatly improved, and its market visibility has been greatly improved. , reputation and customer loyalty have reached new heights.
After the baptism of 2006’s “Great Journey Spreads Its Wings, Ten Years’ Leap”, at the end of 2007, Eminu’s image flagship store in Taiwan opened, and retailers from Jordan and other countries joined in cooperation, marking Eminu’s official entry into the world. to expand overseas markets.
In 2008, Eminu completed the construction of a first-class industrial park in South China, using superior resources to consolidate the industrial foundation and further realize the standardization and scale of enterprise operations.
At present, the "Iminu" brand has established 3 branches in 28 provinces and cities across the country, more than 20 general agents, and opened nearly 2,000 specialty stores; a huge sales network covers China Mainland China, Taiwan and most of Southeast Asia.
In terms of product development, "Iminu" takes "creating high-quality mid-to-high-end fashion casual clothing" as its design concept, always conveys modern urban leisure culture to consumers, and has established and cultivated a group of extremely popular brands. We have a professional design team and have established multiple product research and development cooperation sites in Hong Kong, Europe and the United States.
In terms of brand image promotion, "Eminu" has successively invited film and television singers An Zaixu, Feng Delun, Hong Kong's first sister Joey Yung, idol boy group B0Y'Z and popular youth idol superstar Ming Dao to endorse its products. Leverage celebrities to continue to inject new youthful vitality into the brand and convey new brand concepts.
In terms of image design, the company has a professional planning and design team that combines the latest brand store image strategies to provide unified and professional image design, advertising and event planning plans for terminal stores across the country, so as to The distinctive store image, warm store atmosphere, considerate and efficient service quickly enhance the brand's popularity and reputation.
[Edit this paragraph] Brand Story
In Arizona, downstream of the beautiful Grand Canyon, there is a leisure town with beautiful scenery and atmosphere on the shores of the Arizona Lake. In the town, people love each other, live freely, and live a happy and leisurely life; many cute little animals live in harmony with them here, including the elf that is deeply loved by people - COLO. COLO is a macaw, She has a bright dress and a melodious singing voice. She keeps up with trends and is keen on anything new. She has the perseverance to strive for self-improvement and continuous transcendence and a strong learning (imitation) ability. In the small town, COLO learned human language. The first sentence she accurately expressed was "E-MI-NU", which is the abbreviation of the logo of a local youth weekend club. The original meaning is: energetic (E) man (M) ) in (I) new (N) universe (U) dynamic people in the emerging world! Of course, COLO is also a popular figure in the club.
Time flies. In the blink of an eye, COLO has grown up, her wings are fuller, her singing voice is more beautiful, she is chasing trends, pursuing freedom, and her desire to lead fashionable dances is increasing day by day. She decided to take a trip around the world to see the beauty of North America. the outside world.
The breeze of the Pacific brought COLO to a beautiful town in a magical country - Humen, China. It is simply a paradise of colorful clothes and feathers. Colorful colors flow freely in people's gestures. COLO has been there for a long time. She hovered over the town, and because of her beauty, she was regarded as the fashion angel of the town. Trendy people followed her in droves...
In 1996, Hongyue Clothing Company, which had been in business for two years, , planned to launch a new clothing brand. After searching hard, the designer accidentally got a picture of COLO. In the picture, COLO's heroic chest had a metal plate with the words "COLO.EMINU.CALIFORNIA" clearly printed on it. ”, the designer got inspiration from this. And "EMINU" is designated as the clothing brand that Hongyue Company fully promotes, and energetic man in new universe has become the concept of EMINU clothing brand design and development, and the direction for the brand to strive for, representing the dynamic people in the emerging world who pursue novelty, A vibrant state of mind.
In the past ten years of development, Hongyue Company has always regarded this as the core positioning of the EMINU brand, aiming to develop more fashionable and casual clothing that is closer to the needs of "dynamic people in the emerging world". Ten years later, COLO will also be officially written into the history of the Chinese "EMINU" brand, becoming EMINU's lifelong spokesperson and our mascot!
After in-depth understanding of the development trend of the clothing industry, in 2009, Eminu initially completed product structure adjustment and style transformation. The birth of the latest CIS system, the putting into use of the new VIP system, and the development and upgrade of the fourth and fifth generation space images have provided the most powerful guarantee for her to successfully create high-grade fashionable casual clothing.
For a long time, Iminu has been committed to creating a new attitude towards life and a new concept of life - dare to explore, dare to practice, break the rules and create new popular styles. New combinations, new craftsmanship, new fashion and leisure, interpreting new visual feelings... In the future, Yiminu people will continue to explore, learn and grow with the firm belief of "leading fashion", and sincerely serve the emerging industries. The world's dynamic people are constantly writing new "Legend of Iminu" in the vast blue ocean.
[Edit this paragraph] Brand Honor
"National Inspection-Free Products"
"Guangdong Province Famous Brand Products"
"Guangdong Province Famous Brands" Trademark"
[Edit this paragraph] Brand spokesperson
An Zaixu
Joey Yung
Ming Dao
[Edit this paragraph Paragraph]Official website
Eminu LOGO
[Edit this paragraph] Eminu’s entertainment marketing
In the casual clothing industry, Eminu is the first A brand that uses international entertainment stars as spokespersons. With the advancement of enterprise operations, the market network has been rapidly spread; various brands have followed suit, becoming a hot topic in the industry.
Eminu is positioned in the leisure field, taking a popular route, with urban young men and women as its main consumer groups, laying a solid foundation for "entertainment marketing". Traditional marketing techniques are outdated in the market context of oversupply and extremely rich products, so their situation is deteriorating. It is imperative to carry out differentiated operations to meet people's increasingly urgent emotional needs.
In 2000, Eminu established an entertainment marketing team. Brand logo, store image, outdoor image painting, and in-store POP can be quickly replaced. Eminu has used star power to boost brand awareness and has established more than a thousand stores in just two years. In Guangdong alone, more than 100 Eminu stores have been opened in every county-level city in the province.
In 2003, Eminu invested heavily to hold the "Passionate Dream Party" of its image ambassador, international superstar An Zaixu, in six major cities in China, which created a powerful shock wave in the industry and became a popular A hotly discussed topic on the streets.
On March 31, 2004, Eminu held a fan meeting for its other image ambassador, Hong Kong superstar Joey Yung, at the Kempinski Hotel in Beijing. Joey Yung showed consumers the latest styles of Eminu with a fresh and healthy image. The atmosphere at the scene was warm and set off a strong "Korean wave whirlwind". In March 2004 alone, Eminu signed 42 additional stores, including 16 in Guangdong Province, and even signed a large 300-square-meter store on Xiajiu Road, Guangzhou.
This is a flag flying high in the market layout of Yiminu in South China and even the entire China.
In June 2007, Iminu spent millions to invite the popular Taiwanese idol Mingdao to join. In November of the same year, the "Mingmei Daoying" media conference kicked off in Guangzhou to promote the Iminu brand. Once again injected with a new sense of vitality. With the help of Mingdao's super popularity, we once again witnessed the powerful offensive of Yiminu Entertainment Marketing.
Eminu - China's most comfortable lifestyle clothing, carries the banner of "entertainment marketing" and leads the clothing industry with a proud attitude.
Iminu people respect young people: they have high individuality.
Walking and flying in a strange city,