"On January 2nd, Cao Shuzhi, the fourth group of Longtan Village, Hexing Town, liangping county, Chongqing, was busy dressing Liangping pomelo. He told the reporter happily that he had been planting Liangping pomelo for more than 1 years. Previously, his income was not high because all the pomelos were under the brand of Liangping Longtan Pomelo. Now, with the protection of geographical indications, the reputation of Liangping pomelo produced in Longtan was guaranteed and he no longer worried about sales.

Since mid-November last year, people have been coming to his orchard to buy Liangping pomelo, and the income of 7 mu pomelo trees is nearly 5, yuan.

Liangping pomelo is located in liangping county, Chongqing, and is one of the three famous pomelos in China.

The fruit is beautiful, fragrant, sweet and rich in nutrition, and it has the reputation of "natural canned food".

in p>1992, Liangping pomelo with a history of more than 2 years, Shatian pomelo in Guangxi and Wendan pomelo in Zhejiang were rated as the three famous pomelo in China. As a result, Liangping pomelo developed rapidly. At its peak, its planting area reached 13, mu, with more than 8 million pomelo plants distributed in 33 towns and villages in the county, with an annual output of 26 million pomelo fruits, which were exported to Singapore, Thailand and Hong Kong.

Pomelo industry has become the pillar industry to increase rural economic income in liangping county. liangping county has been named as "the hometown of famous pomelo in China", "the production base of high-quality pomelo in China" and "the production base of pollution-free and high-quality Liangping pomelo", which enjoys a high reputation at home and abroad.

However, in the past, because of weak trademark awareness, Liangping pomelo had varieties and no brand, and the fruit farmers were single-handedly fighting and lacked brand operation mode, which seriously restricted the development of Liangping pomelo characteristic industries.

In p>27, pomelos weighing more than 1kg were sold at .5 yuan/kg, and those weighing less than 1kg were sold at .45 yuan/piece.

farmers choose a load of grapefruit to sell, and the money they earn is not enough.

In some remote towns and villages, pomelo farmers don't pick them at all, and let them fall into the ground to rot. In some towns and villages, pomelo farmers cut down trees. China, the famous hometown of pomelo, is in an embarrassing situation.

in view of this situation, in order to improve the brand awareness of Liangping pomelo and promote the increase of fruit farmers' production and income, the industrial and commercial departments of liangping county have given full play to their functions, taking the cultivation of geographical indication certification trademarks as the main starting point to improve the added value of agricultural and sideline products and increase farmers' income, and actively promoted the project of enriching farmers with trademarks and revitalizing counties with brands.

On February 21st, 21, "Liangping Pomelo" was registered as a geographical indication certification trademark by the Trademark Office of the State Administration for Industry and Commerce, fulfilling the county's seven-year dream of geographical indication trademark.

at the same time, the industrial and commercial departments of the county also made every effort to crack down on the infringement of the exclusive right to use trademarks of Liangping pomelo.

With the help of the county's industrial and commercial departments, Longtan Grapefruit Cooperative has registered more than 2 trademarks, covering production, sales, processing, network and other categories.

in order to help Liangping pomelo enhance its popularity.

In p>21, after liangping county owned the geographical indication certification trademark of "Liangping Pomelo", the liangping county Municipal Government came forward and held four consecutive Liangping Pomelo Picking Festival, which combined Liangping Pomelo with tourism to promote sales, selected village cooperatives with convenient transportation and good economic foundation, guided farmers to establish demonstration sites (films) in succession, built a number of large-scale professional villages and cooperatives, and cultivated a number of large growers.

On the one hand, it guides pomelo farmers to manage pomelo trees scientifically, ensuring quality and quantity, never shoddy, and establishing market brand awareness.

On the other hand, set up marketing windows in Chengdu, Dazhou, Wanzhou and other large and medium-sized cities, build an online platform to promote the online sale of pomelo, and sell Liangping pomelo to overseas markets such as the whole country and Southeast Asia through the Internet.

A series of measures, such as "fruity fragrance wafts all over the country, and pomelo walks in all directions", have made Liangping pomelo famous.

A demonstration planting and deep processing park of 1, mu of Liangping pomelo was established in Hexing Town, Liangping. According to the idea of "government-led, departmental linkage, market operation and centralized projects", the five-in-one development model of "politics-production-research-gold-business" was adopted to turn the Longtan Liangping pomelo standardized production demonstration park into a unique "1, mu China famous pomelo garden", and the core park was replanted with pomelo trees.

a star-rated farmhouse with characteristics integrating reception, sightseeing, catering and leisure will be built.

At the same time, actively do a good job in festival marketing, hold three pomelo flower festivals and two pomelo picking festivals, and build China Famous Pomelo Garden into a China Famous Pomelo (Liangping Pomelo) characteristic sightseeing and leisure tourism demonstration park integrating ecology, life and production.

It is understood that the price of Liangping pomelo has nearly tripled since the registration of the geographical indication certification trademark. At present, the price of authentic Liangping pomelo with a weight of more than 2 kg has increased from 2-3 yuan to 7-8 yuan per kg last year. Only this one, the income of pomelo farmers in this county will exceed 1 million yuan.