Trademark is the image symbol of an enterprise. As the enterprise develops and matures, trademark will also have a certain influence. The benefits of trademarks to enterprises can be divided into eight points.

First; it is conducive to market competition and advertising, establishing corporate credibility and becoming a symbol of corporate quality;

Second: it can be used as an intangible asset and a carrier of credibility, bringing value to the enterprise. to achieve better economic benefits;

Third, it is easier for consumers to recognize the brand for shopping and increase the visibility of the product; Fourth, the trademark registrant has the exclusive right to trademark, is protected by law, and can better protect himself brand.

Fifth; Trademark is an intangible asset whose value can be assessed, transferred, inherited, used as property investment, mortgage, etc.;

Sixth; trademark can be transferred through , license it to others for use, or pledge it to convert and realize its value.

Seventh: Local industrial and commercial bureaus at all levels can supervise the quality of goods and services through trademark management.

Eighth; Avoid having your carefully designed trademark preemptively registered by others, because our country implements the "first to file" principle for the same trademark registration application. Not only will the application in the latter not be allowed to register the trademark, but it will also be repeated. Use is also not allowed and constitutes infringement.